This Adweek article today talks to how companies should focus MR resources on deep-dive strategic efforts instead of tactical, short-term exercises, to help make better informed decisions at every junction. As Kate Manfred of BCG’s Chicago office goes onto say, “Some organizations spend all of their budget on very tactical bits of data that are very hindsight orientated. So, they spent a lot of time getting syndicated tracker data and spend data for things that happened in the past. Other organizations have some of that, but Read more »

With QuickVu, businesses, researchers and agencies gain access to webcam-enabled panels for virtually instant, 24×7 qualitative insights from consumers and professionals around the globe. DENVER – Dec. 2, 2009 – Qualvu, Inc., the leading innovator of online video-based qualitative research solutions, has unveiled QuickVu™, the latest addition to the company’s proprietary product suite. QuickVu offers Qualvu clients – which include global research firms, ad agencies and Fortune 500 companies – instant and ongoing access to webcam-enabled panels for face-to-face qualitative insights at unparalleled speeds. QuickVu is Read more »

Webinar: Innovations in Qualitative Insights Using Online Video Diaries   Thank you to everyone who attended “Innovations in Qualitative Insights Using Online Video Dairies!”   We’ve provided answers to all the questions that were submitted below. Still have questions that aren’t covered here? No problem! Simply contact us at sales@qualvu.com, and we’ll reply or have one of our representatives contact you ASAP. Watch the recorded session to learn more about qualitative video research from industry leaders and innovators that have partnered with Qualvu. See how Read more »

As you probably know (or as we like to boast ;^), Qualvu has created some notable innovations in how the Web can be used to collect video-based consumer and professional responses for qualitative research. However, what you may not know is that around the halls and water cooler here at Qualvu HQ, we’ve always maintained that collecting data is the easy part – although we have achieved some significant breakthroughs in how webcam video is aggregated. It’s what Qualvu enables our clients to do with Read more »

World’s leading brands continue to embrace Qualvu’s suite of online video solutions to capture face-to-face consumer and professional insights as the demand for faster, more cost-effective and more scalable qualitative market research increases. DENVER – Nov. 3, 2009 – Qualvu, Inc., the leading innovator of online video-based qualitative feedback solutions, announced the latest release of its VuPoint™ platform. VuPoint is an analytics portal designed to manage and organize video-based qualitative output that is generated through either online or offline methods. Qualvu continues to experience rapid Read more »

Upcoming Webinar: Qual Insights Using Online Video The Qualvu team is pleased to announce a webinar on Thursday, November 19, at 2-3 p.m. Eastern: “Beyond the Focus Group: Innovations in Qualitative Insights Using Online Video Diaries” Featuring: Procter & Gamble CoP Tools Leader Charlie Rader and Qualvu CEO John Williamson What we’ll cover: Case study: How P&G and Qualvu reached into consumers’ homes for online video diaries and candid, self-driven ethnographies Why the qualitative research industry has been slow to adopt online methods How to Read more »

Qualvu is attending The Market Research Event 2009, and we’d love the chance to meet with you if you are attending! Kathy Fitzpatrick, Director of Enterprise Sales and John Williamson, CEO will be providing demonstrations of Qualvu’s solutions platform for online video-based consumer feedback, so please reserve your spot today. Contact Marsha Ortega to schedule a meeting with Kathy and/or John. Key event details: Qualvu at The Market Research Event October 18-21, 2009 Red Rock Hotel, Las Vegas Nevada http://www.iirusa.com/research/event-home.xml Hope to see you there!

Qualvu has recently found considerable success with a new client group: Advertising agencies. Agencies, as clients, are wonderful: Fast moving, creative, flexible, fun, and willing to take chances on cutting-edge online qualitative research solutions. While some folks are resistant to change or seek the status quo, I can safely say that from my experience, agency account planners ain’t among that ilk. There is also another recurring theme among our agency clients’ projects that can simultaneously create invigorating excitement, while also hair-on-fire stress: Gotta be done Read more »

Turning raw video data into impressive reports with Qualvu has never been more intuitive. As we continue to innovate, we know you’ll find our newest features and capabilities greatly improve Qualvu’s usability. We’ve made significant changes to the clipping process to increase efficiency and improve the clipping and reporting work flow by adding stages within the portal, which we’ve outlined below. • Response: Here you’ll find the entire video responses, as directly submitted by participants. You will create clips in this stage that will then Read more »

It seems as if we are cresting the tipping point in online qualitative research. Just a year ago, when the economic conditions were merely a sting on budgets and attitudes, there was less adoption of innovative web-based options. But now that the conditions have evolved to a full force body blow of budget pressure, we are noting significantly increased velocity in the adoption of online methodologies, as brands strain to do more with less. Today I caught an interesting study released by the Association of National Read more »

Webinar: Hearing Voices in the Numbers: An Integration Story                           Original Presentation Date: 9/24/2009 Presented by: American Marketing Association Sponsored by: Knowledge Networks Speakers: Patricia Graham, Chief Marketing Officer, Knowledge Networks John Williamson, Chief Executive Officer, Qualvu Anna Carbonara, Moderator, American Marketing Association

White Paper: Why Online Video-Based Qualitative Research Raises the Bar on Consumer Insights             A white paper that examines four reasons why video-based online qualitative takes research to a whole new level: the convenience factor, the significance of setting, the absence of peer pressure and the height of content intensity. This asynchronous platform is not just an online version of a focus group. It creates unique dynamics for both the researcher and the participant that can result in remarkably deep Read more »

qualitative tool, or some niche offering that works perfectly when the circumstances are just right, and the planets align in just the right spectral arc, etc.  Rather, what VideoDiary represents is a category-shifting consumer insights breakthrough that is the spark that will forever change the qualitative research landscape.  Boldly, but rather simply put, Qualvu is enabling the best qualitative research you’ll ever experience. How? We provide a suite of proprietary video-based methods that are quickly replacing traditional offline approaches for several reasons: • VideoDiary is more Read more »

The speed at which the Qualvu software development team responds to client requests is truly astounding. The latest updates include improvements to clipping and reporting which increase efficiency and provide more practical and precise qualitative insights. The team has implemented a new slider bar for video clipping in tandem with the ability to edit and adjust clips anywhere you can view them within the portal. As you edit and hone clips, your progress is saved automatically and you can rest assured that your work is Read more »

I had the pleasure of being interviewed by Pierre Belisle recently about Qualvu, to share with Pierre Qualvu’s vision to bring a whole new qualitative methodology to the world.  Pierre is a very experienced practioner and industry voice, constantly looking for new and emerging techniques. He has posted a thoughtful entry on his blog Virtual Qualitative which I think succinctly captures some of the surprising benefits many brands and researchers encounter when trying VideoDiary for the first time.