The Days of Integrated People-Centric Insights Are Here Seeing Is Believing By Patricia Graham, CMO Knowledge Networks It is not overstated to say that the vast majority of complex marketing decisions are preceded by some form of qualitative research; yet, according to the February 2009 Inside Research, only 2% of online research spend is for qualitative research. This says something about how we unnaturally divide research efforts to understand people and their relationships with established brands, services and new product ideas. In today’s world, should Read more »

In the better, faster, more cost effective world of Qualvu, “less expensive” just got, well, less expensive … by 15% on an average project. As a valued client/as someone who’s considering partnering with Qualvu, we wanted you to be the first to know. How’d we do it? Qualvu recently negotiated lower costs for our webcams and preferred vendor deals with our recruiting firms. More importantly, we have become more efficient at two of our most in-demand services: “video clipping” and VideoReport.* And we’re passing through Read more »

Nowhere is market research cost more acute than international qualitative. We all know the headaches: logistical complexities, local project management, language barriers and travel costs, to name just a few. VideoDiary™ solves this challenge. We enable fast, cheap – and, yes, better – video-based qualitative research in markets around the world. Some of the world’s leading brands are using VideoDiary™ in Europe, Asia and South America. VideoDiary™ is localized in the following languages, and we’re adding more all the time: • Chinese (Simplified and Traditional) Read more »