I had the pleasure of being interviewed by Pierre Belisle recently about Qualvu, to share with Pierre Qualvu’s vision to bring a whole new qualitative methodology to the world.  Pierre is a very experienced practioner and industry voice, constantly looking for new and emerging techniques. He has posted a thoughtful entry on his blog Virtual Qualitative which I think succinctly captures some of the surprising benefits many brands and researchers encounter when trying VideoDiary for the first time.

This morning I arrived at the office as usual, with coffee in hand and ready to face another day in our fast paced start-up environment.  As I walked by one of our offices I casually noticed that one of our sharpest dressed employees was, as usual, sharply dressed.  It wasn’t until I was finishing my coffee that I was alerted to one interesting observation:  That employee, Dan Yu, was wearing the same dapper attire as the day before. Before you assume Dan takes a “green” Read more »

Patricia Graham, VP and Chief Marketing Officer of Knowledge Networks, has written an outstanding article about bringing consumer segments to life. Knowledge Networks is a leading innovator (and great Qualvu client) in integrating automated video-based qualitative into quantitative studies, capturing candid answers from KnowledgePanel members.

These days, standing out from the crowd is tough. Brands need to make strong, positive impressions on their customers, and their agencies are under increasing pressure to make impactful contributions to market share growth. At Qualvu, we’re here to help by giving agencies surefire ways to retain and attract valuable clients using our game-changing approach to qualitative market research. It’s good for agency – and great for brand clients. 1. We believe that “seeing is believing.” That’s why we deliver the world’s most advanced online Read more »