Webinar: Hearing Voices in the Numbers: An Integration Story Original Presentation Date: 9/24/2009 Presented by: American Marketing Association Sponsored by: Knowledge Networks Speakers: Patricia Graham, Chief Marketing Officer, Knowledge Networks John Williamson, Chief Executive Officer, Qualvu Anna Carbonara, Moderator, American Marketing Association
White Paper: Why Online Video-Based Qualitative Research Raises the Bar on Consumer Insights A white paper that examines four reasons why video-based online qualitative takes research to a whole new level: the convenience factor, the significance of setting, the absence of peer pressure and the height of content intensity. This asynchronous platform is not just an online version of a focus group. It creates unique dynamics for both the researcher and the participant that can result in remarkably deep Read more »
qualitative tool, or some niche offering that works perfectly when the circumstances are just right, and the planets align in just the right spectral arc, etc. Rather, what VideoDiary represents is a category-shifting consumer insights breakthrough that is the spark that will forever change the qualitative research landscape. Boldly, but rather simply put, Qualvu is enabling the best qualitative research you’ll ever experience. How? We provide a suite of proprietary video-based methods that are quickly replacing traditional offline approaches for several reasons: • VideoDiary is more Read more »
The speed at which the Qualvu software development team responds to client requests is truly astounding. The latest updates include improvements to clipping and reporting which increase efficiency and provide more practical and precise qualitative insights. The team has implemented a new slider bar for video clipping in tandem with the ability to edit and adjust clips anywhere you can view them within the portal. As you edit and hone clips, your progress is saved automatically and you can rest assured that your work is Read more »
