Qualvu has recently found considerable success with a new client group: Advertising agencies. Agencies, as clients, are wonderful: Fast moving, creative, flexible, fun, and willing to take chances on cutting-edge online qualitative research solutions. While some folks are resistant to change or seek the status quo, I can safely say that from my experience, agency account planners ain’t among that ilk. There is also another recurring theme among our agency clients’ projects that can simultaneously create invigorating excitement, while also hair-on-fire stress: Gotta be done Read more »

Turning raw video data into impressive reports with Qualvu has never been more intuitive. As we continue to innovate, we know you’ll find our newest features and capabilities greatly improve Qualvu’s usability. We’ve made significant changes to the clipping process to increase efficiency and improve the clipping and reporting work flow by adding stages within the portal, which we’ve outlined below. • Response: Here you’ll find the entire video responses, as directly submitted by participants. You will create clips in this stage that will then Read more »

It seems as if we are cresting the tipping point in online qualitative research. Just a year ago, when the economic conditions were merely a sting on budgets and attitudes, there was less adoption of innovative web-based options. But now that the conditions have evolved to a full force body blow of budget pressure, we are noting significantly increased velocity in the adoption of online methodologies, as brands strain to do more with less. Today I caught an interesting study released by the Association of National Read more »