This Adweek article today talks to how companies should focus MR resources on deep-dive strategic efforts instead of tactical, short-term exercises, to help make better informed decisions at every junction. As Kate Manfred of BCG’s Chicago office goes onto say, “Some organizations spend all of their budget on very tactical bits of data that are very hindsight orientated. So, they spent a lot of time getting syndicated tracker data and spend data for things that happened in the past. Other organizations have some of that, but Read more »

With QuickVu, businesses, researchers and agencies gain access to webcam-enabled panels for virtually instant, 24×7 qualitative insights from consumers and professionals around the globe. DENVER – Dec. 2, 2009 – Qualvu, Inc., the leading innovator of online video-based qualitative research solutions, has unveiled QuickVu™, the latest addition to the company’s proprietary product suite. QuickVu offers Qualvu clients – which include global research firms, ad agencies and Fortune 500 companies – instant and ongoing access to webcam-enabled panels for face-to-face qualitative insights at unparalleled speeds. QuickVu is Read more »