This morning I arrived at the office as usual, with coffee in hand and ready to face another day in our fast paced start-up environment.  As I walked by one of our offices I casually noticed that one of our sharpest dressed employees was, as usual, sharply dressed.  It wasn’t until I was finishing my coffee that I was alerted to one interesting observation:  That employee, Dan Yu, was wearing the same dapper attire as the day before. Before you assume Dan takes a “green” Read more »

Patricia Graham, VP and Chief Marketing Officer of Knowledge Networks, has written an outstanding article about bringing consumer segments to life. Knowledge Networks is a leading innovator (and great Qualvu client) in integrating automated video-based qualitative into quantitative studies, capturing candid answers from KnowledgePanel members.

These days, standing out from the crowd is tough. Brands need to make strong, positive impressions on their customers, and their agencies are under increasing pressure to make impactful contributions to market share growth. At Qualvu, we’re here to help by giving agencies surefire ways to retain and attract valuable clients using our game-changing approach to qualitative market research. It’s good for agency – and great for brand clients. 1. We believe that “seeing is believing.” That’s why we deliver the world’s most advanced online Read more »

Over a year and a half has passed since Qualvu entered the online qualitative research space and introduced an online solution we knew could change the industry forever. This past week Qualvu headquarters relocated to Golden, Colorado while at the same time acquiring key hires and team members essential to our continued invasion into the qualitative world. The past year has seen Qualvu create paramount relationships and partnerships with some of the world’s leading brands and all signs indicate that Qualvu is producing research that Read more »

Qualvu has just released an exciting upgrade to our platform that will greatly improve your participant’s video experience to produce the highest-quality research. Current figures indicate that broadband subscribers now account for roughly 35% of all worldwide Internet subscribers, but of course, this leaves out a very large population of potential, willing participants. And make no mistake, your clients want to hear from these consumers regardless of their location or Internet connection and they are currently only accessible via text-based or face-to-face settings. Our new Dynamic Read more »

Virtual Qualitative By Paul Belisle Click here to visit Paul Belisle’s original blog post Saturday, July 04, 2009 – One of the newest kids on the online qual block is qualvu, where bulletin board meets webcam. At its most basic level, the software lets the moderator launch a video question with their webcam; then, at a time that is convenient to them, participants record and submit their answers, also using their webcam. The possible applications of this asynchronous video are many and include online usability Read more »

The Days of Integrated People-Centric Insights Are Here Seeing Is Believing By Patricia Graham, CMO Knowledge Networks It is not overstated to say that the vast majority of complex marketing decisions are preceded by some form of qualitative research; yet, according to the February 2009 Inside Research, only 2% of online research spend is for qualitative research. This says something about how we unnaturally divide research efforts to understand people and their relationships with established brands, services and new product ideas. In today’s world, should Read more »

In the better, faster, more cost effective world of Qualvu, “less expensive” just got, well, less expensive … by 15% on an average project. As a valued client/as someone who’s considering partnering with Qualvu, we wanted you to be the first to know. How’d we do it? Qualvu recently negotiated lower costs for our webcams and preferred vendor deals with our recruiting firms. More importantly, we have become more efficient at two of our most in-demand services: “video clipping” and VideoReport.* And we’re passing through Read more »

Nowhere is market research cost more acute than international qualitative. We all know the headaches: logistical complexities, local project management, language barriers and travel costs, to name just a few. VideoDiary™ solves this challenge. We enable fast, cheap – and, yes, better – video-based qualitative research in markets around the world. Some of the world’s leading brands are using VideoDiary™ in Europe, Asia and South America. VideoDiary™ is localized in the following languages, and we’re adding more all the time: • Chinese (Simplified and Traditional) Read more »

Partnership Will Enable Seamless Collection of Candid, High Quality Video Feedback London, Stockholm, and Denver   Qualvu, EasyInsites, and Cint have joined together to build the world’s first global VideoDiary™ research panel available to brands seeking instant access to screened participants for qualitative research. This panel will be built by extensively screening participating panels in the Cint Panel Exchange which today comprises over 200 panels across 30 countries. It will utilize Qualvu’s proprietary technology called SystemInsite™ for identifying whether a panelist has a webcam, microphone Read more »

We in the Qualvu engineering team have been hard at work on some exciting new features for the qualvu platform.  Check out the details below. Qualvu Blog – you are reading it :-) Qualvu KnowledgeBase – simply click on any of the help icons in the portal and you will be redirected to our new knowledgebase.  If you have suggestions for knowledgebase articles, click the Support link below. VideoSurvey questions now have an option to gather text responses, and both Video Survey and Video Diary Read more »

Last night, we released a software update to the Qualvu portal in preperation for some exciting new products and features that we have under development. I’ll run through a brief overview of the updates here. All background colors and colors throughout all of our pages are lighter and brighter. All pages are now elastic and will shrink and stretch with you as you resize your browser. Report Builder is redesigned with a fresh new look which should make it much easier to access and view Read more »

Qualvu partners with Knowledge Networks to deliver VideoSurvey™ enabling researchers to easily collect unparalleled “voice and face of the consumer” DENVER, CO – March 20, 2009 – Qualvu, the leader in next-generation online video research solutions, announced an alliance with Knowledge Networks today. Qualvu will deliver VideoSurvey™, the company’s cutting edge qualitative research technology in KnowledgePanel® quantitative surveys. The combined solution allows market researchers to gain valuable face-to-face qualitative insights, while supplementing quantitative survey data with rich responses that generate deeper meaning behind consumer attitudes, Read more »

Market Research Spending Downturn The economic slowdown news has been like a relentless barrage of body punches, with troubling reports from virtually every sector trickling out daily. Former Federal Reserve Chairman Alan Greenspan said on Thursday regarding the US officially entering a recession,  “We’re right on the brink and I would be more surprised if we didn’t (have a recession) than if we did, given the financial state.” Recently we’ve noted particular economic trends closer to Qualvu’s business:  Market Research industry spending.  And the news coming out is not Read more »

We had a great meeting today with Keith Robinson from New Path Partners Consulting regarding the Qualvu marketing plan. Keith’s background in both Marketing and Market Research led to some interesting discussions surrounding our messaging and the marketing of Qualvu solutions. We started out very focused on the Market Research industry with our messaging in the early stages of Qualvu, and have over time made our messaging more generic and focused on consumer feedback which has led to some confusion among our constituents. What is Qualvu? Read more »