Qualvu celebrated our second annual Holiday Party, with some new interesting and creative twists this year.  Repeating our Secret Santa tradition, the surprise gifts didn’t fail to entertain:  Remote controlled cars, iTunes certificates, garden gnomes, a life-sized Operation board game, DVDs of classic 70’s movies, and even a set of nunchunks; each found their way to lucky Qualvu employees.  Food was catered Thai from down the street, and the setting was our new office.  However the evening’s highlight was truly unique — each Qualvu department Read more »

In 2010, Qualvu’s rapid growth was recognized by the Colorado Office of Economic Development and International Trade, sponsored by the Edward Lowe Foundation. The company was one of the winners of the Colorado 50, Colorado Companies to Watch!   Larry from CCTW interviewed Qualvu’s CEO, John Williamson, to learn more about how the start-up has redefined qualitative market research.   Click here to listen to the recorded interview. During the interview, John explained that “you can do a survey, you can ask people to fill Read more »

  Denver, CO – John Williamson, Qualvu CEO & Founder, and Charlie Rader, Procter & Gamble Digital Insights Tools Leader, will be keynote speakers at the Technology Driven Market Research Event in Chicago May 2-3.   The conference tracks the most innovative companies in market research technology and will highlight the breakthrough technologies that are being used to more deeply understand consumer behavior.   Titled, “The Truth, the Whole Truth, and Nothing but the Truth:  The Remarkable Candor of Webcam and Smartphone-Based Ethnographies,” John and Charlie’s Read more »

If, as the lyrics of the song go, Santa “..knows when you are sleeping, he knows when you’re awake, he knows when you’ve been bad or good…” well, that makes Santa the envy of all retailers trying to gain insights into their customers at Christmas. If only they knew what Santa knows, they might have to work only one day a year, too!  That’s because knowing what’s in the mind of the customer leads directly to what’s in the bank account of the retailer.   Read more »

2010 was a breakout year for Qualvu on a number of fronts. Certainly we grew – as I type this I look around our office and I’m amazed at the number of remarkable people we’ve attracted to the Qualvu vision and journey. Qualvu’s success has been and will always be tied to the quality and dedication of our team. Also as I reflect on 2010 I can’t help but notice our new office – another exciting and meaningful development for Qualvu. We rehabilitated a former Read more »

As we get ready to turn the page on another year, it’s amazing to consider just how far qualitative research has come – and just how much it can deliver– since it began not that many years ago.   Qualitative research to find out what customers were thinking grew out of customers having to think about what they were buying. When there were fewer choices in the market, consumers didn’t have to think much about making choices. Consider Coca-Cola. In the beginning, there was Coca-Cola, Read more »

One thing all successful businesses share is that they’re built on a solid foundation.  That foundation is built on information and intelligence – information about your potential market, and intelligence about how potential customers will perceive your product or service.   Often, cash-strapped start-ups rely on hunches or perception to give them insight into consumers, but doing so presents risks that usually turn out to be formidable.  This phenomenon is sometimes referred to as a “sample of one.”  It works this way:  Your brother-in-law or Read more »

Qualvu has some recent exciting software updates.   “Qualvu DIY”   We have created a very cool new way for clients to use the Qualvu platform – called Qualvu DIY – it allows our clients to create and launch their own online video-based qualitative research.   Based on the foundation of the proprietary Qualvu engine that also serves our custom research business, the Qualvu DIY portal let’s clients conduct smaller, tactical projects on their own, and use our intuitive tools to do more of their own Read more »

Thank you to everyone who attended the Qualvu DIY webinar! We’ve provided answers to all the questions that were submitted below. Still have questions that aren’t covered here? No problem! Simply contact us at DIY@qualvu.com, and we’ll reply or have one of our sales representatives contact you ASAP. Does the cost include participant gratuity? Yes, the Qualvu DIY portal will automatically include the appropriate participant incentives, based on the screening inputs gathered via the set-up wizard. The project cost you see dynamically calculated is all-inclusive, Read more »

Today’s businesses – no matter what their size — want accurate and actionable intelligence, cost-efficiency, 24/7 access, and speedy data-gathering and execution. Service providers such as Salesforce.com, Expedia, and Groupon have epitomized the idea that customers can achieve their objectives through user-friendly interfaces that deliver do-it-yourself (DIY) customization, efficiency, and transparent cost. This webinar will discuss the DIY culture and its influence on the evolution of qualitative research.

We are excited to welcome three new team members to Qualvu! Charleen and Elizabeth have joined our team of experienced researchers, and Guadalupe has joined our marketing team.  Our family continues to grow and add great people who are passionate about helping businesses solve their challenges with Qualvu’s innovative online solutions.   We are still looking for shining stars interested in joining a dynamic work environment (as announced in our last newsletter, we are settling in to our extremely cool new office space with lots Read more »

DENVER, CO – Online qualitative research innovator Qualvu has unveiled a Do-It-Yourself (DIY) web-based experience that empowers any business to engage any consumer group, anytime, anywhere in the world – and gain critical customer intelligence via an interactive video platform.  Qualvu then uses proprietary technology and processes to instantly review and analyze the consumer feedback and to quickly create video highlight reels for cogent online reports.   “Qualvu’s vision is to help any business make better decisions by truly getting to know their customers in Read more »

Maybe it’s an indicator of how familiar everyone now is with focus groups that a pizza-delivery company is now running an ad that prominently features a focus group.   You’ve probably seen it:  A limousine carrying focus group members pulls up to a remote building,  then we see focus group participants sitting around a table talking skeptically about the quality of the cheese on the company’s pizzas.  Then, to everyone’s surprise, the walls of the building slide aside and the focus group sees the real Read more »

Join Qualvu’s Innovation in Qualitative DIY Research Webinar! YOU: Empowered to gain truthful online video insights from any consumer target any time, anywhere in the world. Join Our Webinar to Learn More about Qualvu’s Breakthrough   Why attend this webinar? Be one of the first to see Qualvu’s user-friendly portal delivering DIY qualitative truth, customization, efficiency, and transparent cost. Learn how web-based asynchronous video delivers remarkably insightful responses helping businesses all sizes to make better business decisions. See how online video reports infused with voice-of-the-consumer Read more »

The many are smarter than the few. A collection of independently-deciding individuals is likely to make certain types of decisions and predictions better than individuals or even experts.  And, coincidentally, they are likely to take actions that can be of significant benefit to the companies who can harness them. This was the gist of James Surowiecki’s 2004 book, The Wisdom of the Crowds. And now companies are putting those theories into action with Crowd-sourcing.   Crowd-sourcing is when companies outsource tasks to a large group Read more »