I’ve noticed an upsurge in discussion around the web about online qualitative. It’s clear there is a distinct vibration – an undercurrent if you will – that is agitating the market research industry. Those of us who track the metrics know that in the past less than 4% of the online qualitative spend annually has been directed to online methods. This is despite the fact that the past 5-7 years have seen several online qualitative efforts – some from leading and established research firms. So Read more »