Read all the articles included in the Qualitative Research Newsletter for June 2010!
In the last 6 months Qualvu has added 28 new employees. This month alone Qualvu increased sales, project management and development by 8 staff members. We’ve already seen excellent output by all our employees and continue to improve our teams overall performance day in and day out. Welcome to the team ladies and gentlemen, we look forward to a great year! June Newsletter Articles Click here to read other articles included in the June Newsletter
One of the great things about developing and delivering online software products is improving users’ work-flow by tweaking an existing feature or building a new feature all-together and delivering it quickly into the hands of the users. One of the challenges is finding ways to make all users aware of the changes, and directing them to the information they need, when they need it.
Focus groups were a ground-breaking idea when Merton invented them and were first used as a way to gauge the popularity of radio programs. But they were imperfect. It was (and still is) expensive to gather focus group members, researchers had less control over a group than in a one-on-one interview, data was difficult to analyze (because of members’ talking in reaction to the comments of other group members…
SparkFun Electronics is a seven-year-old, 90-person company on the outskirts of Boulder, CO, and on the inside of the growing trend among technology pioneers to spurn electronics made by big companies and instead to use custom electronics to make what the rest of us call “cool stuff.”
You may be able to use analytical data to track clicks and page views, but how do you move beyond that data to know how consumers feel? Do they trust what they see, or do they want to engage with you but don’t know how, or are they too scared to do so?
Is a 1940 car obsolete? It’s not in the sense that you might still be able to drive it from Point A to Point B, but it certainly is obsolete when compared to cars of today.
