In public, we act in ways that fit into the norm and say things that are often colored with politeness — or at least moderated by a sense of what we’re expected to say. Removed from those situations, the “real” you might be less structured in how you act and more direct and candid in what you say.

Instead of gathering multiple participants in a single room, Qualvu elicits information from individuals one at a time – on their own time in a setting where they are interacting with the brand naturally. This might sound like a minor difference, but it’s a major Qualvu advantage.

The Qualvu team continues to grow rapidly (we’re quickly looking for new office space as we’re bursting at the seams in our current location in Golden, Colorado!)  From development, to sales, to research strategists we are growing by leaps and bounds and are always looking to recruit the best and brightest in research and technology.  If you are interested in the job opportunities available at Qualvu please see our list of open positions on our Careers page.    

Faced with a headache-inducing menu of online choices — including bulletin boards, research communities, quant-qual hybrids, online surveys, journaling, IDIs, online focus groups and research blogs — researchers and brand managers are in a position where they may actually spend more time researching research techniques than doing research itself.

Read all the articles included in the Qualitative Research Newsletter for July 2010!

Qualvu has been nominated for an Apex Award, which is granted by the Colorado Software Industry Association (CSIA). CSIA’s Apex Award recognizes success, innovation, vision, leadership, excellent customer support and community contributions. “Colorado has many success stories, and it’s important to recognize the companies and professionals that drive the Colorado technology industry,” said Su Hawk, president, CSIA.