About Qualvu

Qualvu is a young company that helps clients answer an age-old question: What do consumers really think about our products and marketing?

When CEO John Williamson started Qualvu in 2007, he and like-minded colleagues saw the potential to combine new technologies with the reach of the Internet to get consumers to provide a level of depth and candor that had never been achieved through traditional qualitative research methods. He further believed that such candid insights about products…which Qualvu characterizes as helping companies “find their truth”… could be better accessed, faster and more economically than tried and true methods such as focus groups, and done more intelligently than off-the-shelf methods residing on the Internet.

Qualvu’s short history has proved its ability to do just that.

So effective was Qualvu at helping companies find their truth, that within three years some of the most highly respected and venerable companies in the world were routinely using Qualvu for their qualitative research, and moving ahead of their competitors in the process.

But it hasn’t stopped there. Qualvu is constantly changing itself and its capabilities to meet the needs of its clients and to keep them ahead of their competitors. The pattern that has emerged is to hire smart people, create effective customer-focused teams, always be working on the next innovation, and live in an atmosphere where everything revolves around providing the best possible qualitative research.