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Report

Slide:1 - OTC Case Study2 - Methodology & Project Objectives3 - Methodology (screen shot)4 - OTC Case Study - Research Data5 - Participation Introductions6 - Purchase & Use of OTC Drugs - Pain Relief, Cold Remedies & Vitamins7 - Purchase & Use of OTC Drugs - Stomach Remedies, Skin Care & Other OTC Products8 - Opinion of Private Label OTC Products - Quality9 - Opinion of Private Label OTC Products - Ingredients & Availability of Information10 - Role of Pricing - PL vs. Branded11 - Pricing, Discounts & Coupons12 - Views on Marketing13 - Family & Safety Concerns14 - Characterizing Participant Opinions (1-2)15 - Characterizing Participant Opinions (3-6)16 - Characterizing Participant Opinions (7-10)17 - Characterizing Participant Opinions (11-13)18 - Appendix19 - Part 1 - Intro & First Questions20 - Part 2 - Purchase & Use of OTC Healthcare Products21 - Part 3 - Identifying Your Opinions of Private Label OTC Healthcare Products22 - Part 4 - Identifying Opinions & Role of Pricing23 - Part 5 - Characterizing Your Opinions of Private Label OTC Healthcare Products slide1of23

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