Instead of gathering multiple participants in a single room, Qualvu elicits information from individuals one at a time – on their own time in a setting where they are interacting with the brand naturally. This might sound like a minor difference, but it’s a major Qualvu advantage.

Is a 1940 car obsolete? It’s not in the sense that you might still be able to drive it from Point A to Point B, but it certainly is obsolete when compared to cars of today.

Have you ever known exactly what you’re looking for in a qualitative research study in terms of the project parameters and budget on the first pass? Across hundreds of projects, we certainly have not seen this more than a handful of times.

In honor of Earth Day, Qualvu would like to share with you how we’re helping to improve the world we all live in.  Qualitative Research has traditionally been a process of travel – researchers flying from city to city along with brand managers and business owners, participants driving to a central location so they can sit in a room with a group of strangers, you get the idea. With Qualvu’s online, video-based methodology, participants and stakeholders can connect “face to face” and never leave the Read more »