Online qualitative research undoubtedly presents advantages over traditional focus groups in terms of cost effectiveness, speed, and geographic reach.  However is it possible to harness the web to gain research insights from consumers and professionals that are deeper and more truthful as well?  This is the holy grail of online qualitative – achieving the obvious cost, reach and speed benefits that the web provides, while totally changing the paradigm of the “best” way to truly get to know the inner motivations, thoughts and attitudes of Read more »