By employing methods that are marvelous at getting consumers to open up and speak out, Qualvu collects tons of rich consumer data.  It’s one of the defining characteristics of our online qualitative research methodology.  But with that great benefit comes an equally great challenge: When you have mountains of data, how do you ensure that valuable pieces of information don’t get lost in the avalanche? How do you make sure that consumer insights, or data, don’t get left behind?   You make sure by first Read more »

What people do is always more telling than what they say.  That’s the real strength of qualitative asynchronous video research, because seeing expressions, gestures and other nonverbal communication gives insights that words alone can’t.   We often get asked how Qualvu researchers interpret nonverbal responses.  The short answer is that we read facial expressions and body language in the context of listening to respondents’ words.  When someone grimaces when they say, “that mayonnaise…ew!” we can tell from the combination of words and expression that the Read more »

First and foremost, this new mobile app gives researchers a new method of data collection that delivers superior quality data.  The best research isn’t defined by how much data we get or how cool it is to get data instantly; it’s defined by the depth, candor and uninhibited responses you can collect from respondents.     So how does mobile video research increase data quality?   In the moment feedback – We’re getting feedback from consumers right away, while they’re still in the moment.  Let’s Read more »

A few months ago, Gap quietly launched a re-branding effort that included a new logo.  While the new logo preserved the original brand colors and still simply said “Gap,” consumers were outraged by the change.  Taking to Gap’s feedback page and social media sites, customers waged a widespread campaign for the company to stay true to its original classic logo.   After considering the flood of consumer feedback, Gap issued a press release, which we’ll paraphrase:  “Oops. We’re going back to the blue box logo.” Read more »

(Hint:  Collaboration equals illumination)   In this month’s issue of Quirk’s magazine, Bill Abrams writes about the power of “second sight” in qualitative and ethnographic research.  In his article, Abrams argues in favor of a collaborative approach to analyzing qualitative data.  The idea is that one set of eyes can yield good findings, but two sets of eyes can yield even better insights.   Here at Qualvu, we couldn’t agree more.  Because we’re dedicated to delivering the best and richest insights to our clients, we Read more »

Quirk’s Market Research Review January cover story was, “Motivate and Inspire: How to Establish and Nurture Online Discussion-Board Conversations.”  The crux of author Bonnie Eisenfeld’s story was that market research study respondents need to be interested in the project, feel like they are part of a community, and receive a reward or incentive for participation.  While the story in Quirk’s was about discussion board participants in particular, the same argument could be made for participants in all qualitative projects.   It’s essential to have cooperative Read more »