Turn Rich, Digital Data into Business Decisions How to analyze, make sense of, and organize mounds of digital data into a report that deliversvaluable business recommendations   Download this IQ Session Now! Digital video research has proven to deliver new levels of insight into consumers’ lives and attitudes. But when you give participants free rein, they will share indefinitely, and with that benefit comes challenges: How do you organize and mine that much information? In this session, you will learn how to mine text and Read more »

Go to any qualitative research conference, and you’re sure to hear the term “mobile research” as much as you hear “Where’s the lunch session?”  Mobile research is the next greatest thing, the subject with the most buzz.  It’s also a subject with more than its share of confusion, beginning with the question of whether mobile research is a tool, or is it a methodology?   So let’s clear the air:  Mobile research is a methodology, a means to an end.  We shouldn’t let our fascination Read more »

How can research make the reluctant forthcoming, the quiet communicative, and the elusive contained? It takes the presence of four distinct characteristics and the creativity of researcher and client alike to bring them to bear. The perfect illustration of this is a recent research study Hewlett-Packard (HP) undertook to understand the attitudes and actions of teenagers as they went through the process of shopping for a PC and printer. Check out this recent article to learn how HP leveraged the power of mobile qualitative research to Read more »

Research means a lot of different things to a lot of different people, but to the people we call “consumers,” it mostly means someone interrupting what they are doing to ask them questions that require them to recall their shopping process or why they fell in love with a brand.  They get called during dinner; intercepted during shopping; scheduled for an in-person interview that interrupts their daily routine; cajoled to fill out a survey by the checkout clerk. In other words, traditional research tactics often Read more »

  Qualitative research is moving so fast, you need a mobile device not to be left behind.  With there now being more mobile devices in the U.S. than people, companies whose consumer research ignores this new world do so at their own peril.   Qualvu, which pioneered asynchronous video that empowers consumers to share insights where they are, how they want and when they want, is leading the way.  (It’s the only qualitative research firm of its kind to have developed a mobile app.)   Read more »

Download the IQ Professional Development Program to Enhance Your Value Proposition! Digital tools have posed new opportunities that can help you, as a researcher, deliver better, faster, and cheaper ways to collect and deliver richer insights than ever before. Researchers can now have it all and deliver enhanced value – and we’ll show you how! We’ve designed a program to help you master everything you need to know to leverage digital market research tools to take your research to the next level. We will show Read more »

The way we shop has changed forever. The purchase funnel has become more complex. Today’s shoppers increasingly rely on a growing number of online tools to inform their purchasing decisions. Consequently, marketers are scrambling to understand all these new touch-points that influence consumers and where and how consumers are accessing product information. In a world in which there is a higher and more urgent need to get accurate consumer insights at every step of the shopping journey, how can researchers gain access to a 360-degree Read more »

Video provided by Merlien Institute, organizer of Market Research in the Mobile World 2011.   In July 2011, market researchers from across the globe gathered in Atlanta, GA for the Market Research in the Mobile World 2011 Conference. The conference brought together more than 175 top insight executives, market researchers, and mobile developers to discuss the challenges of and opportunities for leveraging cutting-edge mobile technologies for generating actionable consumer insights.   One highlight from the conference? Qualvu Founder and CEO John Williamson’s presentation entitled, “A Read more »