Welcome to our fourth iteration of Inside Insights with Qualvu.  Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes up our energetic team.   Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business ‒ because at the end of Read more »

When you envision the future of qualitative research, what do you see? With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile.  And it doesn’t take a rocket scientist to see why. Mobile research is empowering brands across the globe to leverage portable video to capture consumers anywhere, at any time, during real moments of truth.  But creating true value for stakeholders today – the ultimate goal of research – requires you to go beyond data collection, Read more »

Welcome to our third Inside Insights with Qualvu interview.  Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes  up our energetic  team.   Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business ‒ because at the end of Read more »

In keeping with its continuous expansion, Qualvu added another five stars to its team over the past two months, growing its project management, research and insights, and development departments at home and abroad. So what is driving this growth? Increasing international demands.  In fact, since the beginning of 2012, Qualvu has doubled the size of its Dublin, Ireland office to meet the needs of businesses across the globe.   Despite being over 4,000 miles apart, Qualvu’s US and European offices work together seamlessly – encouraging Read more »

Let’s start with the obvious. Smartphones are making a significant impact in the world today.  In the U.S. alone, there are 91.4 million smartphones; across the globe, there are five billion mobile phones; and out of those five billion, over one billion are smart phones.  This mobile evolution is paramount – not just for consumers, but for researchers, as well. So what is so valuable about mobile? Mobile devices are essentially research machines – they are anytime, anywhere; they are a focus group in your Read more »

Welcome to our second series of Inside Insights with Qualvu. Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes  up our energetic  team.   Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business because at the end of Read more »

  Today, we are kicking off our interview series, Inside Insights with Qualvu. Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes  up our energetic  team.   Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business ‒ because at Read more »

The ubiquity of video-enabled devices has changed the game for qualitative research and the companies it serves.  In fact, although the creators of these devices may never have envisioned their use as qualitative consumer research tools, the reality today is that these devices have created a new paradigm that has completely disrupted and created unprecedented opportunities for our industry.   StubHub experienced that firsthand when they set out to get to know sports fans on a deeper level. Looking to understand not just why fans Read more »

Getting to the truth – what consumers really think and how they really behave – used to seem unattainable. Not only were businesses condemned to having to elicit as much information as possible from consumers in a hypothetical situation, away from their daily realities, but they also had to accept the fact that they weren’t always speaking to the right consumer but to the best they could get. Then came the age of the consumer, where social media and the web empowered every single user Read more »

Taking Your Business Conversations to a Whole New Level When you think of research, what comes to mind? A text-heavy report? An encyclopedia of data? If that’s the case, it’s not surprising. For years research has been delivered via dense reports that took hours to sort through and were often overwhelming – sometimes complicating the decision-making process, not simplifying it. And what’s the point of research if it delivers confusion, not actionable insights? Qualitative research should clarify, not confuse. It should tell a story. It Read more »

What Would You Do Without the Right Participants? All you need to know about participant engagement Download this IQ Session Now! Accessing consumers in the digital age is easier than ever thanks to the myriad digital tools available today. Engaging these consumers, on the other hand, can be a challenge. However, when done the right way, you can easily engage consumers – whenever and wherever convenient for them. By giving consumers the right setting (private, in-the-moment), tools (video-enabled devices), and incentives (convenience) you can secure Read more »

Digital consumer insights collection technologies are becoming a hot topic in the online qualitative research space. However, while researchers are increasingly seeing their value, it is unlikely that stakeholders have even noticed what collection tools are being used – not unless they are seeing tangible benefits, or ROI, from them. Stakeholders are interested not so much in the tools or methodology used as in the quality of data in the final output. And we believe the best way to collect quality data is through online Read more »

There is a group of new, more affordable consultants in town ready to advise: your exclusive consumer panel.  Leveraging ongoing consumer insights collected from exclusive brand panels to inform business decisions is nothing new. They have always been invaluable to the co-creation process and painting a 360-degree view of marketing personas. But panels have also always had their limitations. While traditional panels can be forced and logistically complex, their biggest limitation has been the fact that there hasn’t been a process in place to organize and Read more »

Picture being able to have your target consumers walk into a store, browse aisles, compare prices, and decide whether or not to purchase an item – all via virtual storefronts that take participants through a virtual experience – usually shopping – to see how they respond to certain products or brands. For businesses looking to learn more about shopper behavior, it sounds pretty ideal, right? But is the virtual experience as invaluable when you can’t watch your consumer actually interact with that product in the Read more »

We have officially become a global society. As demonstrated during the economic downturn, our actions can impact even the farthest-reaching countries today. So what does that mean for researchers and businesses? That they need to start thinking beyond themselves – or in other words, more globally. While global qualitative research has long been the go-to for larger companies looking to expand overseas, in the age of the consumer, more and more businesses are seeing its value – as getting to know your consumers near and Read more »