Denver – May 17 – Always on the leading edge of research innovation, Qualvu will be sponsoring and speaking at the Research Mafia’s Redefining Research 2012 Conference – a leading industry event exploring innovation in Market Research. Taking place June 14 at The Alea Casino in Leeds, UK, the conference will take attendees on a journey from Quant to Qual by way of Ethnography, Mobile, Neuro, and Linguistic Programming.  Helping to lead this journey is John Williamson, Qualvu Founder & CEO, who will be a Read more »

Denver – March 21– In conjunction with The Advertising Research Foundation, Qualvu – a leading next-generation qualitative research solution – will be driving a webcast with the help of StubHub – an online marketplace for concert, sport, and Broadway event tickets – entitled, “Behind the Cheering: How Understanding the Roots of Sports Passion Helped StubHub Score with Fans.” Taking place on April 4 at 12 p.m. ET, the session will discuss how to successfully leverage mobile video to go beyond merely creating imaginary versions of Read more »

  Denver − March 12 – With an infinite amount of information influencing purchasing behavior today (social media; reviews; advertisements), the shopper journey has become multifaceted. As a result, understanding consumers at each stage of that journey – in particular at the zero moment of truth – is increasingly critical to understanding their attitudes and behaviors as a whole.  Recognizing how these trends have impacted shopper insights, John Williamson, Founder and CEO, Qualvu, and Sterling Jackson, Research Manager, America’s Shopper Insights, Hewlett-Packard (HP), will address Read more »

Wrapping Up: Take Your Qualitative Research to the Next Level! Online and mobile video research best practices that drive business value This final session will recap the IQ program and wrap up with some key best practices that will make you a successful digital researcher. You will learn the do’s and don’ts of online qualitative research, and how to ensure that your stakeholders gain the recommendations they need to inspire better business decisions. Date and Time: March 14, 2012 – 3 PM ET Presenter: Kathy Read more »

Recreating the Backroom Experience in the Digital World How to encourage researcher-stakeholder collaboration in a virtual environment     Download this IQ Session Now! The qualitative research process isn’t just a linear process but a looped one. Insights drive new questions, and new questions drive new opportunities. Empowering stakeholders to share and create conversations around newly discovered insights helps inspire business decisions as well as new areas of exploration. In this session, we’ll show you how you can use digital tools to create a virtual Read more »

DENVER – February 14 – For a second year in a row, Qualvu has been named one of the top 50 most innovative market research companies (#14) worldwide by Greenbook Research Industry Trends (GRIT) annual report. Since 2010, GRIT has been tracking which firms are perceived as the most innovative within the global market research industry and compiling a list of rankings based on the feedback they receive.   “We’re looking at these data in multiple ways in order to glean insight on the drivers Read more »

DENVER – February 9 – There’s a paradox in mobile research data collection today: The good news is that because of the preponderance of mobile technology, brands have never been able to collect so much valuable insight from consumers.  The bad news is that because of the preponderance of mobile technology, brands have never before had so many rich consumer insights at their disposal. But what if brands could efficiently and effectively take this in-the-moment, candid, direct flood of information they’re getting from consumers and Read more »

Take Consumers’ Insights to the Big Screen with iPad-ready Video Reports Ever wonder what your iPad can’t do? Every day it seems like there is a cool, new way to use the tablet. And today, Qualvu is introducing another one: an innovative way to present your online qualitative research to stakeholders anywhere, at any time. Continually innovating the qualitative research space, Qualvu has taken its reports to the next level – mobile – with iPad-ready video reports infused with rich and candid consumer insights.   Read more »

Around the World in 80 Hours How Mobile Video Delivers Richer Global Insights Faster As global commerce has grown and accelerated its pace, so has your need for a more efficient and streamlined way to access consumers’ truths globally and gain actionable recommendations when they are still relevant and fresh. Now, thanks to new digital tools that can quickly and accurately deliver insights across the globe, businesses finally have a solution for reaching consumers without the restrictions of culture, time, cost, or distance. It’s a Read more »

Poke Them for More! The secrets of moderating and probing asynchronously Download This IQ Session Now! When you reach consumers in their natural element, everything that surrounds them turns into stimuli – meaning that the reactions you observe aren’t responses to hypothetical questions, but rather to real life events. Mobile technologies allow you to virtually follow respondents along every step and moment in their lives. You may be wondering how you can possibly gain focused data when you aren’t right there, sitting next to the Read more »

DENVER – January 19 – The exponential spread of mobile communication devices, now in the hands of more than half of the world’s consumers, is empowering researchers and business stakeholders alike to observe consumers – free of influence or restriction – during invaluable “moments of truth.”  And at the NewMR virtual conference “Mobile Research in 2012,” taking place February 22, 2012 at 2 PM ET, Qualvu Founder and CEO John Williamson will discuss the value of capturing these moments of truth as they naturally unfold. Read more »

Over the past three months, Qualvu has added 11 employees to its dynamic team, growing its project management, research and insights, recruiting, marketing, and development departments at home and abroad. With a new Dublin office, Qualvu is expanding its operational capabilities to support an expanding client base in Europe, as well – with plans to grow our European-based staff to 17 by the end of 2012. Qualvu’s accelerated growth only demonstrates its continued dedication to delivering more truthful and accurate online qualitative research to clients Read more »

Deepening customer relationships, increasing mobile technology adoption, and European expansion portend 70%+ employee growth for four-year-old Qualvu DENVER – January 13 – Qualvu, the online qualitative research company that counts as its clients many of the world’s top brands, announced today that it has raised $1.85 million through a Series B round to finance expansion in people, places, and processes.   The financing, obtained through Tango and High Country Venture, will accelerate Qualvu’s growth, extend its technology leadership, and expand its operational capabilities to support Read more »

  Collecting Data is the Easy Part,Choosing a Digital Collection Tool Takes Skill   How to choose a data collection technology and set up an online video research project   Download this IQ Session Now!   Part of designing a next generation qualitative research project involves selecting the right technology that you will use to collect feedback, organize data, share findings with stakeholders – and all of those choices should be made based on your and your stakeholders’ objectives. In this session, we will focus Read more »

If there were a video game based on the challenges qualitative researchers face with the introduction of mobile research to the next-generation research family, it would be called Treasure Hunt.  Instead of finding gold coins and jewels inside a treasure chest, you’d find nuggets of consumer insights.  Instead of dodging the poisoned arrows of angry natives, you’d have to overcome the pitfalls and challenges of the variety of mobile research tools available.  Instead of using rope vines to swing over that menacing chasm, you’d have Read more »