New technologies, combined with newly empowered consumers who share insights from their private settings, are changing the way brands connect with their most important audiences. Importantly, these interactions are forming the basis for new level of depth in qualitative research, and are taking research out of the focus group and into the living room. Qualvu has worked with many of the world’s leading brands, such as Procter & Gamble, eBay, Yahoo!, Chrysler, Kellogg’s, and Disney, who are leveraging the company’s unique and innovative asynchronous video methodology, which utilizes webcams, flip cams, and even video-enabled smartphones to deliver insightful video reports and findings.
What you will get out of this webinar:
- Learn how innovative technologies put brands directly into the candid and sometimes serendipitous moments in the lives of their consumers to drive decision making;
- Understand the crucial evolution of the web-enabled consumer, and the implications for qualitative research
- Learn how these new methods are allowing consumers to share vignettes from their lives that have not ever been seen by brand researchers, and which drive new levels of insight depth when properly applied
- Gain insights into relevant case studies for this type of learning, viewed through the lens of some of the world’s leading brands.
Presenters
John Williamson
CEO & Founder, Qualvu
John founded Qualvu in 2007 with a vision to disrupt the $6 billion qualitative research category, by taking research out of the focus group and into consumers’ lives. Qualvu provides businesses a platform to gather online video-based insights from their customers faster and more cost effectively than ever before. As Qualvu’s Chief Executive Officer, John is responsible for the company’s strategic vision and execution, and has grown Qualvu from start-up to the leader in video-based qualitative intelligence, more than tripling revenues in 2010 with over 700 projects and over 100,000 video responses. Qualvu’s clients include some of the world’s most influential brands, including Procter & Gamble, Microsoft, Unilever, Chrysler, Toyota, Disney, Kellogg’s, and Yahoo!. Formerly, John was a founding partner of VerusLive, a pioneer in the field of online in-depth interview techniques. Innovations he helped design have been used by companies such as Microsoft, Ericsson and Comcast to conduct more than 1,000 webcam interviews across the globe. John also co-founded Jabbits, the world’s first video-based online Q&A community. John has held leadership positions in the technology industry, including Guardent, which was acquired by VeriSign in 2005, and eSoft, where he assisted on their IPO in 1999 and served as Managing Director of international sales in London. John has also successfully built various start-ups. He founded and ultimately sold Maxwell Express, a transportation logistics firm that pioneered development of technology-based delivery systems. He earned a Bachelor of Fine Arts degree in Marketing and Advertising from Southern Methodist University.
Anne-Marie O’Sullivan
Director, Qualvu EMEA
Anne-Marie O’Sullivan is Director, Qualvu EMEA (Europe, Middle East and Africa) and manages the company’s Dublin office. Anne-Marie has worked as a consultant, strategic planner and qualitative researcher. Formerly, she was a Senior Brand Planner at Bartle Bogle Hegarty, London, and more recently was Director of Strategic Planning and a board member at McCann-Erickson, Dublin, where she was responsible for strategic planning for clients such as Coca-Cola, Heineken and Unilever. She also led new business thinking at the agency and managed a specialist qualitative and consultancy unit. She came to Qualvu with a strong background on both sides of the brand development process, and with a particular interest in digital and direct marketing and how they interact with each other.
