Welcome to our fourth iteration of Inside Insights with Qualvu.  Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes up our energetic team.   Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business ‒ because at the end of Read more »

When you envision the future of qualitative research, what do you see? With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile.  And it doesn’t take a rocket scientist to see why. Mobile research is empowering brands across the globe to leverage portable video to capture consumers anywhere, at any time, during real moments of truth.  But creating true value for stakeholders today – the ultimate goal of research – requires you to go beyond data collection, Read more »

Welcome to our third Inside Insights with Qualvu interview.  Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes  up our energetic  team.   Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business ‒ because at the end of Read more »

Let’s start with the obvious. Smartphones are making a significant impact in the world today.  In the U.S. alone, there are 91.4 million smartphones; across the globe, there are five billion mobile phones; and out of those five billion, over one billion are smart phones.  This mobile evolution is paramount – not just for consumers, but for researchers, as well. So what is so valuable about mobile? Mobile devices are essentially research machines – they are anytime, anywhere; they are a focus group in your Read more »

Wrapping Up: Take Your Qualitative Research to the Next Level! Online and mobile video research best practices that drive business value This final session will recap the IQ program and wrap up with some key best practices that will make you a successful digital researcher. You will learn the do’s and don’ts of online qualitative research, and how to ensure that your stakeholders gain the recommendations they need to inspire better business decisions. Date and Time: March 14, 2012 – 3 PM ET Presenter: Kathy Read more »