The Backroom is Such a Cozy Place! How to create the backroom experience and encourage collaboration in a digital environment   Register for this IQ Session Now! The qualitative research process isn’t just a linear process but a looped one. Insights drive new questions, and new questions drive new opportunities. Empowering stakeholders to share and create conversations around newly discovered insights helps inspire business decisions as well as new areas of exploration. In this session, we’ll show you how you can use digital tools to Read more »

By employing methods that are marvelous at getting consumers to open up and speak out, Qualvu collects tons of rich consumer data.  It’s one of the defining characteristics of our online qualitative research methodology.  But with that great benefit comes an equally great challenge: When you have mountains of data, how do you ensure that valuable pieces of information don’t get lost in the avalanche? How do you make sure that consumer insights, or data, don’t get left behind?   You make sure by first Read more »

Turn Rich, Digital Data into Business Decisions How to analyze, make sense of, and organize mounds of digital data into a report that deliversvaluable business recommendations   Download this IQ Session Now! Digital video research has proven to deliver new levels of insight into consumers’ lives and attitudes. But when you give participants free rein, they will share indefinitely, and with that benefit comes challenges: How do you organize and mine that much information? In this session, you will learn how to mine text and Read more »

  Today, we are kicking off our interview series, Inside Insights with Qualvu. Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes  up our energetic  team.   Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business ‒ because at Read more »

The ubiquity of video-enabled devices has changed the game for qualitative research and the companies it serves.  In fact, although the creators of these devices may never have envisioned their use as qualitative consumer research tools, the reality today is that these devices have created a new paradigm that has completely disrupted and created unprecedented opportunities for our industry.   StubHub experienced that firsthand when they set out to get to know sports fans on a deeper level. Looking to understand not just why fans Read more »