Welcome to our second series of Inside Insights with Qualvu. Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes  up our energetic  team.   Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business because at the end of Read more »

Every year, movie fans pull for their favorite movie to win an Academy Award.  This year, Qualvu is making its own awards – for the best movies ever made that involve some aspect of research.  It’s a narrow category, admittedly, but one ripe with possibility and sure to stir debate.   So without further ado, the envelope please for Movies a Researcher Could Love…   6.  The Conversation. This 1974 film, nominated for Best Picture, revolved around a surveillance expert.  Of course, listening to consumers Read more »

Today’s global market means that anyone can buy anything, anywhere, anytime they want. Consequently, more and more companies are having to develop business strategies that target an increasingly global audience. This has posed unique challenges for not only businesses, but for researchers, as well, who now need to find ways to get into the lives of consumers across the globe so that they can develop a 360 degree view into their culture; their daily routines; their shopping behavior; their attitudes. While once a daunting challenge, Read more »

Recreating the Backroom Experience in the Digital World How to encourage researcher-stakeholder collaboration in a virtual environment     Download this IQ Session Now! The qualitative research process isn’t just a linear process but a looped one. Insights drive new questions, and new questions drive new opportunities. Empowering stakeholders to share and create conversations around newly discovered insights helps inspire business decisions as well as new areas of exploration. In this session, we’ll show you how you can use digital tools to create a virtual Read more »

By employing methods that are marvelous at getting consumers to open up and speak out, Qualvu collects tons of rich consumer data.  It’s one of the defining characteristics of our online qualitative research methodology.  But with that great benefit comes an equally great challenge: When you have mountains of data, how do you ensure that valuable pieces of information don’t get lost in the avalanche? How do you make sure that consumer insights, or data, don’t get left behind?   You make sure by first Read more »