Qualvu and StubHub Team Up with The Advertising Research Foundation (ARF) to Uncover the Roots of Sports Passion
Denver – March 21– In conjunction with The Advertising Research Foundation, Qualvu – a leading next-generation qualitative research solution – will be driving a webcast with the help of StubHub – an online marketplace for concert, sport, and Broadway event … Continue reading
Qualvu’s Steady Growth Continues
In keeping with its continuous expansion, Qualvu added another five stars to its team over the past two months, growing its project management, research and insights, and development departments at home and abroad. So what is driving this growth? Increasing … Continue reading
From Zero to Hero: Qualvu and Hewlett Packard to Address How Mobile Video Captures that Zero Moment of Truth at The Market Research Technology Event
Denver − March 12 – With an infinite amount of information influencing purchasing behavior today (social media; reviews; advertisements), the shopper journey has become multifaceted. As a result, understanding consumers at each stage of that journey – in particular at … Continue reading
Wrapping Up: Take Your Qualitative Research to the Next Level!
Online and mobile video research best practices that drive business value This final session will recap the IQ program and wrap up with some key best practices that will make you a successful digital researcher. You will learn the do’s … Continue reading
Recreating the Backroom Experience in the Digital World
How to encourage researcher-stakeholder collaboration in a virtual environment The qualitative research process isn’t just a linear process but a looped one. Insights drive new questions, and new questions drive new opportunities. Empowering stakeholders to share and create conversations around … Continue reading
Qualvu Named One of the Top 50 Most Innovative Global Market Research Companies For the Second Year in a Row!
DENVER – February 14 – For a second year in a row, Qualvu has been named one of the top 50 most innovative market research companies (#14) worldwide by Greenbook Research Industry Trends (GRIT) annual report. Since 2010, GRIT has … Continue reading
‘How to Distill Mounds of Rich Mobile Consumer Insights’ is subject of John Williamson’s presentation for Market Research in the Mobile World Conference
DENVER – February 9 – There’s a paradox in mobile research data collection today: The good news is that because of the preponderance of mobile technology, brands have never been able to collect so much valuable insight from consumers. The … Continue reading
‘How to Distill Mounds of Rich Mobile Consumer Insights’ is subject of John Williamson’s presentation for Market Research in the Mobile World Conference
DENVER – February 9 – There’s a paradox in mobile research data collection today: The good news is that because of the preponderance of mobile technology, brands have never been able to collect so much valuable insight from consumers. The … Continue reading
Download Turn Rich, Digital Data into Business Decisions
How to analyze, make sense of, and organize mounds of digital data into a report that delivers valuable business recommendations Digital video research has proven to deliver new levels of insight into consumers’ lives and attitudes. But when you give … Continue reading
(Help) Qualvu and StubHub Show the World How the Market Research Industry is Evolving at the 2012 Techweek Conference and Expo!
The ubiquity of video-enabled devices has changed the game for qualitative research and the companies it serves. In fact, although the creators of these devices may never have envisioned their use as qualitative consumer research tools, the reality today is … Continue reading