The next digital frontier in qualitative research is here…and it’s in the form of a software-driven, people-powered innovative process that delivers unprecedentedly rich insights that inspire better business decisions. Design.Collect.Deliver.Share., Qualvu’s cutting edge online process, is the real breakthrough changing qualitative research – and, for those who couldn’t make it, the topic of our most recent webinar. John Williamson, Qualvu Founder and CEO, introduced the webinar by examining the gradual move towards innovation in the qualitative research industry and how, with the growth of the Read more »

Denver, CO – September 23 – Qualvu is known for empowering businesses to connect with their consumers in a more meaningful way so that they can make better business decisions. And the leading video-based qualitative research provider has just launched a platform that takes business empowerment to the next level: Qualvu Share.   Qualvu Share enables stakeholders and researchers to share consumer stories and insights that emerge from rich video highlights via a blog environment. It allows businesses to tap into a private platform that Read more »

Digital behavior is changing everything from the way we treat animated crows to the way we shop for casual clothes. Today’s digitally savvy consumers play online games, write blogs, join communities, review products, use webcams, tweets, and navigate life on their mobile devices. And market research is just now leaning how it can use this lifestyle and these devices to deliver more candid consumer insights.   What does that mean for you? And what are leading companies doing about it? Vote for our panel for Read more »

Qualvu named to #12 on “GRIT Top 50” by GreenBook, a leading market research publication. DENVER, CO – In an annual ranking compiled based on feedback from their clients, which include many of the world’s largest brands, Qualvu moved into the top echelon of Greenbook Research Industry Trends GRIT Top 50 – an impressive achievement for a young company.   In the report Qualvu was ranked #12, which assessed technology attitudes and adoption towards various methodologies in the market research industry.   “I think this Read more »

See how Qualvu’s innovative video processing portal delivers higher ROI from all of your qualitative research. Video research delivers new levels of insight into consumers’ lives and attitudes, taking much of qualitative beyond the focus group and into people’s lives. But with benefits come challenges: How do you organize and mine that much information? Qualvu’s client portal is a powerful tool used to generate engaging and accurate reports infused with video highlights. However how about all of that focus group and IDI video collecting dust Read more »

Qualvu’s outstanding work and dedication to develop new qualitative research techniques through groundbreaking technology that delivers better consumer insights leads to recognition in the 11th annual CSIA Apex Awards. Denver, CO – Qualvu has been nominated for the 2011 Apex Awards, the prestigious technology awards recognizing outstanding accomplishments and leadership by Colorado’s advanced technology companies and professionals.   Since the program’s inception in 2000, CSIA’s Apex Awards have acknowledged success, innovation, leadership, vision, excellent customer support and contributions to the community from the numerous technology Read more »

The Qualvu Mobile App upgrade leverages the dynamics of social media and blogging to provide companies with more in-depth, in-the-moment insights   DENVER, CO – Companies that need uninhibited, free-flowing consumer reactions and insights to their products and services — as consumers are actually experiencing them – have increasingly relied on a powerful tool:  a mobile app that engages consumers on-the-go to share their valuable, unadulterated insights.   Introduced by mobile video market research leader Qualvu, the upgraded Qualvu Mobile App for in-the-moment video consumer Read more »

We’re starting to have some very interesting conversations with several of our clients about using QR codes to trigger “in the moment” qualitative consumer video insights. For those uninitiated, a QR code is short for “quick response” – it’s a cyber inkblot that looks like this: You can download a free QR code reader for your smartphone, and when you point it at these QR codes, they can take you to a website or any web-based experience. So in our case, we can help our Read more »

Qualvu CEO To Detail Power of Mobile Devices To Deliver In-the-Moment Qualitative Research from Anywhere, Anytime At Mobile World Conference July 19-20   DENVER, CO — Millions of consumers armed with mobile communication devices can share comprehensive, candid and quick qualitative insights with the brands they interact every day through new mobile video technologies.  The result is a new link between a company’s need to have the best possible information about their consumers and the ability of consumers and their mobile devices to deliver it. Read more »

  John Williamson, Qualvu CEO & Founder, and Charlie Rader, Procter & Gamble Digital Insights Tools Leader, will be keynote speakers at the Technology Driven Market Research Event in Chicago May 2-3. The conference tracks the most innovative companies in market research technology and will highlight the breakthrough technologies that are being used to more deeply understand consumer behavior.   In preparation for the conference, Leonard Murphy has been interviewing thought leaders, innovators and visionaries in the market research industry who will be participating in the Read more »

First and foremost, this new mobile app gives researchers a new method of data collection that delivers superior quality data.  The best research isn’t defined by how much data we get or how cool it is to get data instantly; it’s defined by the depth, candor and uninhibited responses you can collect from respondents.     So how does mobile video research increase data quality?   In the moment feedback – We’re getting feedback from consumers right away, while they’re still in the moment.  Let’s Read more »

DENVER, CO – Women who share private grooming routines from behind closed bathroom doors…drivers who react to new car features while they’re driving cars that have them…shoppers who share frank opinions about stores in Spain with researchers in the Stockholm as they’re walking down their aisles…. All these situations illustrate a new world of participant-driven custom research now made available by web-based research tools that deliver uninhibited video feedback to companies looking to gain competitive advantage, and to do so faster, more economically and with Read more »

Qualvu Smartphone App Allows Consumers to Share Candid Video Feedback — Taking Qualitative Research Out of the Focus Group and Into Consumers’ Lives DENVER, CO – Online video research leader Qualvu has launched a new app enabling brands to take advantage of mobile phones to reach consumers during those “moments of truth” when they are interacting with products and services anywhere and anytime.   “Mobile video-based connectivity gives companies insights and depths of understanding from consumers at the very moment a consumer is shopping for Read more »

What does it say about a company famous for its ability to delight consumers that it’s always trying to learn even more about its customers?  To us, it says that knowing its customers intimately is a primary reason why it routinely delights them.   And that’s one reason Qualvu is delighted to announce that Walt Disney Resorts’ Senior Research Analyst was the winner of Quirk’s January Contest, which drew more than 50 of the world’s leading brands to enter.  The prize is a free “test-drive” Read more »

    Since Qualvu pioneered the use of Internet-based video to make qualitative research better, faster and cheaper, you might expect that Qualvu would also be the first to make those capabilities mobile. And you would be right! Qualvu’s latest breakthrough now lets consumers record responses to your information needs over their mobile devices – while they’re shopping, where they’re using a product, and when it’s most convenient and familiar for them to give you feedback. It’s hard to over-estimate the value of that, because Read more »