From Product to Consumer: The New Age of Marketing
Let’s state the obvious: marketing is changing – fast. With the onset of the digital age, industries across the board are evolving to meet new digital demands. As consumers become increasingly (technologically) empowered, we’re seeing a consumer-centric market develop – … Continue reading
Digital Video Collection Technologies: The Breakdown
Digital consumer insights collection technologies are becoming a hot topic in the online qualitative research space. However, while researchers are increasingly seeing their value, it is unlikely that stakeholders have even noticed what collection tools are being used – not … Continue reading
Global Market Research with the Click of a Button
We have officially become a global society. As demonstrated during the economic downturn, our actions can impact even the farthest-reaching countries today. So what does that mean for researchers and businesses? That they need to start thinking beyond themselves – … Continue reading
The Key to Innovation: Consumer Action
We are all consumers – we consume through action, not through our heads. At least according to Dr. Oskar Korkman, Insights Creation Director at Nokia. At The Market Research Event 2011, Korkman discussed how consumer practice acts as the true … Continue reading
When Do I Use Research Tools, Again?
Institute of Qualvu addresses the myriad needs for qualitative research – and how researchers use digital technology to meet them. It’s usually true that excellence is directly related to exertion; that doing something exceptional requires extraordinary effort. But sometimes it … Continue reading
From Introverted Consumer to Brand Adviser: How Online Qualitative Research Empowers the Introvert
To be empowered today means to have a voice. Whether in the work place or the community, having a voice equates to having influence. But what about those who are hesitant to speak their mind? Who don’t offer their opinions … Continue reading
Interruption or Integration?
Research means a lot of different things to a lot of different people, but to the people we call “consumers,” it mostly means someone interrupting what they are doing to ask them questions that require them to recall their shopping … Continue reading
The Perfect Storm: Quality and Speed Means Better Digital Research
Understanding current and future market trends is critical for any business today. And with 2012 right around the corner, it is time to start planning for the new year. But to do so, we must understand the market on all … Continue reading
HOW TO choose an online qualitative research tool that meets your needs
Is a new array of digital research options better than what we used to have? Only if they provide a better outcome. That was one of the key lessons that came out of the first Institute of Qualvu (IQ) webinar, … Continue reading
The Next Digital Frontier in Qualitative Research: Design. Collect. Deliver. Share (Webinar Recap)
The next digital frontier in qualitative research is here…and it’s in the form of a software-driven, people-powered innovative process that delivers unprecedentedly rich insights that inspire better business decisions. Design.Collect.Deliver.Share., Qualvu’s cutting edge online process, is the real breakthrough changing … Continue reading