Winner to be announced at THE Market Research Event 2011 DENVER, CO – October 28 – A shopper insights research study of incoming college students that used mobile video research technologies to track the multiple routes they took when buying a computer and printer – and led Hewlett-Packard to surpass its sales goals – has been named an EXPLOR Award finalist. The EXPLOR award is an annual case study competition honoring innovation in marketing research. All finalists will be honored and the winner will Read more »
