Mobilizing Your Research with Asynchronous Video
Since 2004, the Globalpark Annual Market Research Software Survey has predicted the Web to be the fastest growing methodology year over year. In 2010, however, the survey predicted for the first time a change in directions for the industry: the … Continue reading
Are You Customer Obsessed?
Obsessions come and go. Pogs; pet rocks; chia pets; popped collars; scrunchies; beanie babies. They come into our lives, become our new obsessions, and then slowly fade away as the next big thing comes to market. Marketing in many ways … Continue reading
Qualvu and a Focus Group Revealed: Is Bigger Better?
Right out of the gate: I’ll likely get heat for this blog post. So as a pre-emptive measure, here’s some background. Over the past couple of summers at Qualvu we’ve sourced some very talented and motivated college-level interns. We’re … Continue reading
Lights, Camera, Action: Capturing Consumer Insights
Have you imagined what you would do if you were ever on camera? Would you become camera shy? Or ham it up? While we don’t really know what we would do until the lights come on, Qualvu has found that … Continue reading
The Google Effect on Qualitative Research
It’s a fact: Google has changed our lives forever – from the way we search for information to how we find our way around town. But a recent study conducted by Columbia University Psychologist Betsy Sparrow has revealed that Google’s … Continue reading
The Pressure’s On: How Peer Pressure Impacts Consumer Decision Making
As consumers, we know what we like and don’t like, and no one can change that. Or can they? We like to believe that we are immune to outside influences, but studies find that our surroundings play a key role … Continue reading
From Mind Reader to Brand Leader: How mobile video engages consumers’ deepest emotions.
Your marketing strategy depends on insights that help you understand consumers’ deepest thoughts, values, and motivators. Lots of barriers stand between what brand managers need to know to make decisions and how consumers behave and think – consciously and subconsciously. … Continue reading
Are you done in the bathroom?
(If you aren’t, it could be fatal to your product) “Know thy customer” is commandment of business that all profess to follow, but few follow far enough. Do a survey or two, have the Marketing people come up with some … Continue reading
How Online Video-based Qualitative Delivers the Truth
The Internet has revolutionized scores of industries and businesses, given birth to new ones (see eBay, Facebook) and written the obituary for others (see newspapers, travel agents). Because a generation or two have grown up on the Internet, and because it is so commonplace, we often don’t realize just how profound its changes have been and how profound they continue to be. One of the great paradoxes of fundamental change is that the people least aware of it are the ones most involved in it. And while it is always risky to say that the Internet has transformed one industry more than others, it is also becoming clearer and clearer that because of the Internet, qualitative research will never be the same. Continue reading
Eavesdroppers never hear anything good about themselves…
The proverbial wisdom is that if you eavesdrop on people who are talking about you, chances are that you will hear them say unfavorable things about you. The implication is that you should not eavesdrop. That centuries-old idiom is … Continue reading