Consumer Insight of the Day: Don’t give but take
Many consumers prefer to read online reviews rather than posting their own.
Consumer Insight of the Day: Giving online shopping no credit
Consumers prefer to use credit versus debit cards when shopping online because it prevents direct access to their bank account.
Consumer Insight of the Day: It’s a given
Internet access is considered a staple, even in low-income homes.
Consumer Insight of the Day: Snacks to go
Consumers want snacks packaging to be easy to open and eat on the go.
Consumer Insight of the Day: Easier to read than write
Smartphone users don’t like browsing the internet or purchasing items online via their phone because of the limitations of the small screen.
Consumer Insight of the Day: Boost Your Energy with a Good Snack!
Consumers snack not only to satisfy hunger, but also to get a quick burst of energy.
Consumer Insight of the Day: The Warranty is Appreciated
While warranties are appreciated, they are not always a key driver in purchasing decisions.
Consumer Insight of the Day: Are loyalty programs worth it?
Loyalty programs don’t always influence shopping habits but consumers still value businesses that offer them.
Consumer Insight of the Day: Why go to the store when the store will come to you?
Busy consumers value products that can be ordered online as that saves them a trip to the store.
Consumer Insight of the Day: Can you guess the directions?
Consumers will usually try to use or assemble a product before reading the directions.