Many consumers prefer to read online reviews rather than posting their own.
Consumers prefer to use credit versus debit cards when shopping online because it prevents direct access to their bank account.
Internet access is considered a staple, even in low-income homes.
Consumers want snacks packaging to be easy to open and eat on the go.
Smartphone users don’t like browsing the internet or purchasing items online via their phone because of the limitations of the small screen.
Consumers snack not only to satisfy hunger, but also to get a quick burst of energy.
While warranties are appreciated, they are not always a key driver in purchasing decisions.
Loyalty programs don’t always influence shopping habits but consumers still value businesses that offer them.
Busy consumers value products that can be ordered online as that saves them a trip to the store.
Consumers will usually try to use or assemble a product before reading the directions.