Innovation in Qualitative DIY Research YOU: Empowered to gain truthful online video insights from any consumer target any time, anywhere in the world. Download Our Webinar to Learn More about Qualvu’s Breakthrough Today’s businesses – no matter what their size — want accurate and actionable intelligence, cost-efficiency, 24/7 access, and speedy data-gathering and execution. Service providers such as Salesforce.com, Expedia, and Groupon have epitomized the idea that customers can achieve their objectives through user-friendly interfaces that deliver do-it-yourself (DIY) customization, efficiency, and transparent cost. This Read more »

Technology breakthroughs in our industry are naturally going to lend themselves to vertical integration.  And these changes in the status quo – in this case the web’s impact on traditional focus group spending – are always rocky transitions.  The cost of things change.  The people delivering the services find themselves faced with new options to do their work. However I am a big believer that value wins. Value isn’t just about price, and it’s not just about access. Sure those help – but they only Read more »

A few months ago, Gap quietly launched a re-branding effort that included a new logo.  While the new logo preserved the original brand colors and still simply said “Gap,” consumers were outraged by the change.  Taking to Gap’s feedback page and social media sites, customers waged a widespread campaign for the company to stay true to its original classic logo.   After considering the flood of consumer feedback, Gap issued a press release, which we’ll paraphrase:  “Oops. We’re going back to the blue box logo.” Read more »

What does it say about a company famous for its ability to delight consumers that it’s always trying to learn even more about its customers?  To us, it says that knowing its customers intimately is a primary reason why it routinely delights them.   And that’s one reason Qualvu is delighted to announce that Walt Disney Resorts’ Senior Research Analyst was the winner of Quirk’s January Contest, which drew more than 50 of the world’s leading brands to enter.  The prize is a free “test-drive” Read more »

In the world of qualitative research, it takes a lot of hard work to make things really easy.  We at Qualvu have learned that lesson well over the last three years, because it took all our efforts – and the interest, involvement and input from our clients – to develop a breakthrough in qualitative research.   The breakthrough is a DIY tool that allows companies to gather superior quality research faster, cheaper and with wider reach and higher control than any other research method.  And Read more »

Have you been considering a live drive of the world’s first DIY research project builder for online video-based consumer feedback? Here’s your chance to win a free Qualvu DIY project – a $5,700 value!   The Quirk’s January contest brings you an exclusive opportunity to win a completely free project powered by the world’s most advanced online video-based qualitative research solution! Offer details:   Build your own qualitative research project in minutes using Qualvu DIY to gain rich, candid consumer video feedback Unlimited access to Read more »