What does it say about a company famous for its ability to delight consumers that it’s always trying to learn even more about its customers?  To us, it says that knowing its customers intimately is a primary reason why it routinely delights them.   And that’s one reason Qualvu is delighted to announce that Walt Disney Resorts’ Senior Research Analyst was the winner of Quirk’s January Contest, which drew more than 50 of the world’s leading brands to enter.  The prize is a free “test-drive” Read more »

Respected Irish Research Professional Anne-Marie O’Sullivan Named Director, Qualvu EMEA in Dublin Office   GOLDEN, CO — OCTOBER 4, 2010. No more having to look twice at the clock to figure out if it’s too early or too late for European market researchers or brand managers to call their online qualitative researcher in the U.S. No more having to deal with the complexities and expense of a multi-cultural focus group. And no more getting close — but not close enough — to what your customers Read more »

You may have noticed some not so subtle changes in Qualvu lately.  That’s because we’ve been up to some pretty neat and innovative changes to our branding, website and client portal.  Yes Qualvu has gone BLUE!  True Blue that is.   “The new logo and other updates are a reflection of our strategic vision – to provide a complete picture of consumers’ perceptions, activities and thoughts,” said Williamson. “We call our new color ‘true blue,’ because when you get down to it, Qualvu is about Read more »

SparkFun Electronics is a seven-year-old, 90-person company on the outskirts of Boulder, CO, and on the inside of the growing trend among technology pioneers to spurn electronics made by big companies and instead to use custom electronics to make what the rest of us call “cool stuff.”

With Qualvu’s proprietary online video-based qualitative research solution, Midas can reach out to customers and acquire deep consumer insights straight from their target audience.

Qualvu’s rapid growth recognized by the Colorado Office of Economic Development and International Trade, sponsored by the Edward Lowe Foundation.  Program awards companies that help strengthen the state’s economy.   Golden, Colorado April 29, 2010 — Qualvu, the company changing the qualitative research industry through an innovative online video platform that connects businesses with their truth, was recently selected from over 400 nominees from across the state of Colorado.  Qualvu stood apart through its technical innovation, employee growth, and a 1,900% leap in revenue in Read more »

Why choose Qualvu? Here are the 10 most talked about reasons for choosing Qualvu for your Next Qualitative Research Project.

Qualvu announces the beta release of a self-serve project portal enabling clients to create online qualitative research projects in minutes, accessing any consumer audience globally via Qualvu’s innovative video platform for qualitative research. Breakthrough approach signals Qualvu’s disruptive leadership delivering an online experience superior to traditional methods in speed, cost and insight quality.

(hint: It’s online and video-based!) On-site (or in-home, at work, in-store) ethnographic research typically sits atop the pyramid among conventional qualitative research strategies, in terms of individual insight intensity, and environment-sensitive feedback.  This technique is a remarkably candid and in-depth method that sends researchers to “where the action is” – or typically, into consumers’ homes.  Unfortunately it sits atop the pyramid in cost too:  While valuable, the technique is typically extremely expensive and so available to few brands with big budgets. However, immersive on-site ethnographic Read more »