Year-End Wrap Up: 2011 Paves Way for Successful 2012
To all Qualvu clients, friends and followers, On behalf of our entire team, I want to wish you the very best this holiday season, and say thanks to all of you that have made 2011 another big year for … Continue reading
What Qualvu is Thankful For
Gracias, danke, spasiba… No matter how we say it, it means “thanks.” This Thanksgiving, all of us at Qualvu are a little extra aware of all the things we are thankful for. We begin by being thankful … Continue reading
Get Moving, Go Mobile
You hear it at research conferences constantly: How does research remain relevant in an economy constrained by recession on one hand and ballooned by new digital technologies on the other? How do market researchers prove their value to senior management? … Continue reading
If you almost like your chicken, tweet about it
We love any company that tries to find out what its customers think. That means they care about their customers, care about their business, and don’t put a lot of stock into guesswork or mind-reading. And we love humor in … Continue reading
Qualvu on the iPad2!
Our engineering team just completed in-field testing of the Qualvu mobile app on the iPad2, and it works like a charm. First, let me state what everyone who has fiddled with an iPad2 will tell you – the device is … Continue reading
Got Focus Group DVDs collecting dust? Qualvu-ize them.
I’ve been a researcher; I know what that closet looks like. Boxes and boxes of focus group output, all on DVDs, saved because you just can’t throw away all that valuable data. But let’s face it – how many times … Continue reading
Qualvu DIY = Try it as a Moderator!
Technology breakthroughs in our industry are naturally going to lend themselves to vertical integration. And these changes in the status quo – in this case the web’s impact on traditional focus group spending – are always rocky transitions. The cost … Continue reading
Remembering with Clarity Things that Never Were
An experience in a Colorado classroom holds a lesson for researchers everywhere. A story on Colorado Public Radio told about a school district’s effort to raise funds by selling advertising space on school buses. A teacher in a high … Continue reading
Perfect Jobs for the New iPad2
Unless you’ve managed to miss the buzz, the new iPad2 has just been announced along with the promise of delivering “Facetime.” That is, allowing users to share moments that matter via video on the admittedly glorious iPad high resolution screen. … Continue reading
How many researchers does it take to turn on a lightbulb?
(Hint: Collaboration equals illumination) In this month’s issue of Quirk’s magazine, Bill Abrams writes about the power of “second sight” in qualitative and ethnographic research. In his article, Abrams argues in favor of a collaborative approach to analyzing qualitative … Continue reading