Category Archives: Advertising Research

September 29, 2011

The Advertising Research Foundation (ARF) and Qualvu Uncover What Consumers Want

John Williamson, Qualvu CEO & Founder, to present on how mobile video gets brands closer to consumers’ deepest emotions at the October ARF webcast Denver, CO – September 29 – In its effort to bring the best and brightest from … Continue reading

April 22, 2011

You Need to Get the Truth Faster. The New Market Research for Fast Moving Agencies

As clever as a concept might be, as smooth as a presentation might go, as compelling as a pitch might be, advertising succeeds only if consumers accept it as true. The velocity at which the ad business moves means that … Continue reading

March 28, 2011

Online Video Makes Ad Pitches Picture-Perfect

As critically acclaimed as it is, “Mad Men” hasn’t done much for the reputation of advertising agencies.  On the popular program, getting a client’s business often means having a relative in high places, and creative success is directly proportional to … Continue reading

March 10, 2011

Hot Trends for Spring? We Got Your Hot Trend Right Here!

If you’ve been too busy to catch-up on the latest trends for Spring, don’t worry – we’ve done it for you. Our review of magazines, websites and interviews with trendsetters (as accredited by the American Institute of Trends) tells us … Continue reading

February 25, 2011

Small Businesses Don’t Have to Make Big Mistakes

A few months ago, Gap quietly launched a re-branding effort that included a new logo.  While the new logo preserved the original brand colors and still simply said “Gap,” consumers were outraged by the change.  Taking to Gap’s feedback page … Continue reading

February 11, 2011

Is your messaging a mess?

Messaging matters, as this sign from an entrepreneur clearly shows.  But do your clients clearly understand what you’re saying?  What we think we say isn’t always what the consumer hears; what we write isn’t always what a consumer reads.  When … Continue reading

February 3, 2011

Valentine’s Day for Marketers Means Marriage of Research, Strategy and Creative

  DENVER, CO – Great research is useless without a smart marketing strategy and effective creative.  Likewise, a smart marketing strategy and effective creative are neither smart nor creative without great research.  It takes all three functions in concert to … Continue reading