John Williamson, Qualvu CEO & Founder, to present on how mobile video gets brands closer to consumers’ deepest emotions at the October ARF webcast   Denver, CO – September 29 – In its effort to bring the best and brightest from advertising together to exchange ideas and research strategies, The ARF offers monthly member-driven webcasts aimed at keeping its audience up-to-date on the hot issues in advertising and marketing research. This October, Qualvu will be driving a new session: “What Consumers Want: How mobile video Read more »

The New Market Research for Fast Moving Agencies As clever as a concept might be, as smooth as a presentation might go, as compelling as a pitch might be, advertising succeeds only if consumers accept it as true. The velocity at which the ad business moves means that only the most nimble and innovative thrive. These days, time waits for no one. That’s why the foundation of any advertising is to quickly understand what consumers believe and what leads them to buy. Breakthrough approaches and Read more »

As critically acclaimed as it is, “Mad Men” hasn’t done much for the reputation of advertising agencies.  On the popular program, getting a client’s business often means having a relative in high places, and creative success is directly proportional to how much scotch you can get in a glass.   Nothing could be further from the truth with today’s agencies, which are turning to new online video research methods to put consumers’ often blunt but always truthful opinions front and center at every step of Read more »

If you’ve been too busy to catch-up on the latest trends for Spring, don’t worry – we’ve done it for you. Our review of magazines, websites and interviews with trendsetters (as accredited by the American Institute of Trends) tells us that the hottest trends this Spring will include Lucite jewelry, wide trousers, lace clothing, hot pants and boy shorts, stripes, military and tribal looks, patterned and printed pants and the color cobalt.   Now the only question is, how can someone identify hot trends for Read more »

A few months ago, Gap quietly launched a re-branding effort that included a new logo.  While the new logo preserved the original brand colors and still simply said “Gap,” consumers were outraged by the change.  Taking to Gap’s feedback page and social media sites, customers waged a widespread campaign for the company to stay true to its original classic logo.   After considering the flood of consumer feedback, Gap issued a press release, which we’ll paraphrase:  “Oops. We’re going back to the blue box logo.” Read more »

Messaging matters, as this sign from an entrepreneur clearly shows.  But do your clients clearly understand what you’re saying?  What we think we say isn’t always what the consumer hears; what we write isn’t always what a consumer reads.  When a meat market advertises a special on “ground hog meat,” will a consumer think that it’s advertising “groundhog meat”?   Often times what you need to do is connect visually and verbally with your customers – ask them to take a look at your own Read more »

  DENVER, CO – Great research is useless without a smart marketing strategy and effective creative.  Likewise, a smart marketing strategy and effective creative are neither smart nor creative without great research.  It takes all three functions in concert to make for success in the market.  Brooks Pettus, COO of Qualvu, and Adrian Fogel, vice president and planning director for Leo Burnett, will show how research, strategy and creative can result in truly effective communication that propels business growth at the upcoming Colorado American Marketing Read more »