I had the opportunity to speak to a couple of hundred business owners and decision makers at the Digital Summit 2011 (Twitter #DSUMM11) this week, and I came away with some invigorating impressions. First, small businesses are aggressively embracing online video, in many cases more so than their larger enterprise counterparts. Small to mid-sized firms (SMB) realize the need to execute lean, effective and innovative strategies to connect with their customers, and virtually all the SMB’s I talked to see online video as the critical Read more »

A few months ago, Gap quietly launched a re-branding effort that included a new logo.  While the new logo preserved the original brand colors and still simply said “Gap,” consumers were outraged by the change.  Taking to Gap’s feedback page and social media sites, customers waged a widespread campaign for the company to stay true to its original classic logo.   After considering the flood of consumer feedback, Gap issued a press release, which we’ll paraphrase:  “Oops. We’re going back to the blue box logo.” Read more »