Welcome to the Focus Group Party, Everyone!
I had the opportunity to speak to a couple of hundred business owners and decision makers at the Digital Summit 2011 (Twitter #DSUMM11) this week, and I came away with some invigorating impressions. First, small businesses are aggressively embracing online … Continue reading
Small Businesses Don’t Have to Make Big Mistakes
A few months ago, Gap quietly launched a re-branding effort that included a new logo. While the new logo preserved the original brand colors and still simply said “Gap,” consumers were outraged by the change. Taking to Gap’s feedback page … Continue reading