Driving Mobile Research: A Market Research in the Mobile World Recap
Ever wonder what your consumers’ house looks like or what kind of car they drive? Yes, you could ask them point blank; but imagine if you could see the inside of their homes; what they keep inside their center console; … Continue reading
From Offline to Online: Interview with Brooks Pettus on Innovation in Market Research
In anticipation of the upcoming Market Research in the Mobile World conference in Cincinnati, OH, July 18-19, Renee Murphy, Digital & Social Media Research Consultant at Hello There Research, interviewed presenter Brooks Pettus, President at Qualvu, on the mobile market … Continue reading
MRMW Europe Wrap Up: Where Do Mobile Insights Go?
When you envision the future of qualitative research, what do you see? With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. And it doesn’t take a rocket scientist to see why. … Continue reading
Driving Mobile Research to its Tipping Point
Let’s start with the obvious. Smartphones are making a significant impact in the world today. In the U.S. alone, there are 91.4 million smartphones; across the globe, there are five billion mobile phones; and out of those five billion, over … Continue reading
May I Have the Envelope, Please? Six Movies Every Qualitative Researcher Can Love
Every year, movie fans pull for their favorite movie to win an Academy Award. This year, Qualvu is making its own awards – for the best movies ever made that involve some aspect of research. It’s a narrow category, admittedly, … Continue reading
A New World of Global Insights
Today’s global market means that anyone can buy anything, anywhere, anytime they want. Consequently, more and more companies are having to develop business strategies that target an increasingly global audience. This has posed unique challenges for not only businesses, but … Continue reading
‘How to Distill Mounds of Rich Mobile Consumer Insights’ is subject of John Williamson’s presentation for Market Research in the Mobile World Conference
DENVER – February 9 – There’s a paradox in mobile research data collection today: The good news is that because of the preponderance of mobile technology, brands have never been able to collect so much valuable insight from consumers. The … Continue reading
Real Life Trumps Second Life in Shopper Insights
Picture being able to have your target consumers walk into a store, browse aisles, compare prices, and decide whether or not to purchase an item – all via virtual storefronts that take participants through a virtual experience – usually shopping … Continue reading
Global Market Research with the Click of a Button
We have officially become a global society. As demonstrated during the economic downturn, our actions can impact even the farthest-reaching countries today. So what does that mean for researchers and businesses? That they need to start thinking beyond themselves – … Continue reading
The Key to Innovation: Consumer Action
We are all consumers – we consume through action, not through our heads. At least according to Dr. Oskar Korkman, Insights Creation Director at Nokia. At The Market Research Event 2011, Korkman discussed how consumer practice acts as the true … Continue reading