Need-to-know basis
Everyone knows that the Internet has fundamentally changed consumers’ buying behavior by giving them more choices and more information through more devices. Some studies show that consumers will look at up to eleven sources of information before buying, whether it’s … Continue reading
Into the Wild
A waiter asks you how your meal is, and you say “fine.” He leaves, and you confide to your spouse that the vegetable is over-cooked. At a cocktail party, a neighbor goes on and on about a political issue. Although … Continue reading
Myth-Informed: Five myths about mobile qualitative research busted by real life examples
As Qualvu has grown, evolved and innovated, we’ve realized that every tool developed and every new methodology adopted must have a clear goal in mind: to provide better data that can help you make better business decisions. We believe new … Continue reading
STUDY ALL: Hewlett-Packard, Qualvu Study Shows Flexibility Means Uncanny Ability to Learn Students’ Buying Habits
Denver, CO – Just in time for back-to-school, students have sent researchers back to school by driving home the point that it’s not just technology that enables companies to learn about their buying habits, it’s also the ability and flexibility … Continue reading
Mobile research: Overcoming the limitations of traditional qualitative research
Talk about ironic: For more than 60 years, the qualitative research industry has been trying to get insights into consumers while being blind to its own shortcomings. Whether we admit it or not, qualitative research methods have limitations: Generally, they … Continue reading
Applying the “EX” factor to qualitative research
Just how accurate does qualitative research have to be? This is a question in the mind of every researcher and marketer, and in the mind of every executive asked to make a decision based on qualitative research findings. The simple … Continue reading
Webinar: Mobile Research Gets Real! Hewlett-Packard lets the consumer decide.
The greater the ability to follow the natural inclinations and habits of the consumer, the better insights we gather. Innovative qualitative research trends and technology deliver better value only if they allow you to truly get into consumers’ lives and … Continue reading
Three characteristics of a mobile research methodology that gets you closer to the truth
Everyone agrees that seeing something live offers more information than hearing about it later. We’d also probably agree that when consumers can experience something on their terms instead of ours, we get a better and more candid picture of what … Continue reading
Just the facts
Most everyone will agree on the simple principle of “management by fact,” but things become a lot more complicated when you try to agree on what the facts are. Today’s case in point is the venerable Purchase Funnel, which many … Continue reading