The Key to Innovation: Consumer Action
We are all consumers – we consume through action, not through our heads. At least according to Dr. Oskar Korkman, Insights Creation Director at Nokia. At The Market Research Event 2011, Korkman discussed how consumer practice acts as the true … Continue reading
Overcoming the Researcher’s Dilemma: How Online Qualitative Research Eliminates the Need for Recall
Whether we recognize it or not, images have a powerful impact on our brain. They bring things to life, engage us, and, according to a new study, trick us into thinking we were a part of them. A recent study … Continue reading
Mobilizing Your Research with Asynchronous Video
Since 2004, the Globalpark Annual Market Research Software Survey has predicted the Web to be the fastest growing methodology year over year. In 2010, however, the survey predicted for the first time a change in directions for the industry: the … Continue reading
Paint Me a Picture: How Video Research Can Bring Your Marketing Persona to Life
Who doesn’t love a good picture book? They bring to life the characters, setting, and story line through vivid pictures that pull readers in. They are easier to understand because you can see the story unfolding right before your eyes. … Continue reading
Innovation: More than Just a Buzz Word
According to Merriam-Webster, innovation is defined as “the introduction of something new,” or “a new idea, method, or device.” While some dismiss it as simply a buzz word, innovation can be the key to a business’s success. With a plethora … Continue reading
Changing the Face of Market Research
If we know consumers today (and we think we do), convenience is king. Today’s digitally savvy consumers constantly engage in online platforms from the comfort of their home or on the go. From blogs and community forums to webcams and … Continue reading
The Pressure’s On: How Peer Pressure Impacts Consumer Decision Making
As consumers, we know what we like and don’t like, and no one can change that. Or can they? We like to believe that we are immune to outside influences, but studies find that our surroundings play a key role … Continue reading
Need-to-know basis
Everyone knows that the Internet has fundamentally changed consumers’ buying behavior by giving them more choices and more information through more devices. Some studies show that consumers will look at up to eleven sources of information before buying, whether it’s … Continue reading