Institute of Qualvu addresses the myriad needs for qualitative research – and how researchers use digital technology to meet them. It’s usually true that excellence is directly related to exertion; that doing something exceptional requires extraordinary effort. But sometimes it isn’t true – at least for the end-user – and great results can come pretty easily if the right tools are provided. That’s become the world in which qualitative researchers find themselves thanks to technologies that can digitize market research without compromising results. When, why, Read more »
To be empowered today means to have a voice. Whether in the work place or the community, having a voice equates to having influence. But what about those who are hesitant to speak their mind? Who don’t offer their opinions un-elicited, if at all? Consumers today can be divided into two categories: the introvert and the extrovert, or the “non-sharer” and the “sharer,” respectively. While extroverts are known for sharing openly about their wants, needs, and experiences, introverts are more likely to live inside their Read more »
You may be wondering when online market research is a good fit for your business. And we have good news – you don’t have to wonder anymore. In today’s increasingly digital world, online research can fit into nearly any type of research project – whether it be Product Research, MarComm, Innovation & Exploration, or Shopper Insights. No matter what your project objective, if you are looking to gain in-the-moment access to consumers, then digital research may be a good fit for you. Not only Read more »
Understanding current and future market trends is critical for any business today. And with 2012 right around the corner, it is time to start planning for the new year. But to do so, we must understand the market on all levels. So what is the forecast for market researchers? For marketers? For businesses in general? According to the GreenBook Research Industry Trends (GRIT) 2011 Fall Report, the future is in social media and mobile research. 2012 in particular will see massive growth – almost double Read more »
Is a new array of digital research options better than what we used to have? Only if they provide a better outcome. That was one of the key lessons that came out of the first Institute of Qualvu (IQ) webinar, which you can view on demand here. IQ is Qualvu’s initiative to build a comprehensive resource library for those whose jobs involve finding out what consumers think and how they behave. In its debut session, we turned our attention to factors to consider when Read more »
The next digital frontier in qualitative research is here…and it’s in the form of a software-driven, people-powered innovative process that delivers unprecedentedly rich insights that inspire better business decisions. Design.Collect.Deliver.Share., Qualvu’s cutting edge online process, is the real breakthrough changing qualitative research – and, for those who couldn’t make it, the topic of our most recent webinar. John Williamson, Qualvu Founder and CEO, introduced the webinar by examining the gradual move towards innovation in the qualitative research industry and how, with the growth of the Read more »
Qualvu Launches Institute of Qualvu (IQ) for Researchers Interested in Enhancing their Value Proposition Denver, CO – October 18 – As we enter the “consumer age” of empowered buyers who are not afraid to speak up, a new level of customer obsession becomes vital for the success of any business. Consequently, businesses need to move faster and demand real time information and recommendations if they want to keep up with the evolving times. Digital tools have posed new opportunities that can help researchers deliver what Read more »
Whether we recognize it or not, images have a powerful impact on our brain. They bring things to life, engage us, and, according to a new study, trick us into thinking we were a part of them. A recent study by Priyali Rajagopal and Nicole Montgomery found that a commercial’s imagery has a greater impact on our lives than we ever imagined. It found that commercials can trick our memory into believing that a scene from television actually happened in real life – in our Read more »
Developing the perfect product is no easy feat. It takes a significant amount of time, money, and creativity – and is still not a guaranteed success. So what makes the perfect product? Insight, insight, insight. Insight into the current market; insight into the competition; and most importantly, insight into the consumer. And to increase the likelihood of product success, many businesses have engaged in the decade-old strategy of co-creation – or the process of developing a product based on consumer insight. The idea is founded Read more »
Since 2004, the Globalpark Annual Market Research Software Survey has predicted the Web to be the fastest growing methodology year over year. In 2010, however, the survey predicted for the first time a change in directions for the industry: the Web would not be the fastest growing methodology in 2011, but rather self-directed interviews using mobile devices. With over 70 percent of the world using some sort of mobile device today, the above findings are not that surprising. Today’s population is more mobilized than Read more »
Since the days of the Luddites (and you remember them from history class as English workers who destroyed machines because they thought machines were a threat to their livelihoods), we have had a more or less ongoing debate about whether technology and humanity are at odds. The conventional wisdom, as expressed in innumerable, forgettable science-fiction movies, is that technology is somewhere an evil genie and life-sucking cancer. Every step forward taken by technology means a step backward for humans. The technology that humans develop ultimately Read more »
Who doesn’t love a good picture book? They bring to life the characters, setting, and story line through vivid pictures that pull readers in. They are easier to understand because you can see the story unfolding right before your eyes. And they keep you engaged with their colors, shadows, and fine details. A picture book combines visual and verbal narratives to capture and hold your attention in a way that traditional story books cannot. While originally intended for small children with short attention spans, adults Read more »
Consumers today are complex individuals. To really understand their many facets, we must dig deeper than traditional research methods often allow. Focus groups and online surveys scratch at the surface of the consumer but are unable to get into their heads. Tapping into the consumer conscious is daunting, yet necessary for businesses looking to develop a targeted marketing strategy. Successful strategies are no longer led by someone’s good ideas but by consumers’ realities and emotions. While some forms of online market research simply generalize findings Read more »
Time is money, and time wasted is money down the drain. In many ways, this is our generation’s motto. We are always on the go, with no time to waste. Work, traffic, errands, kids – our responsibilities are greater than ever. Consequently, we don’t have the time or the patience to wait in lines or drive to the store, so we increasingly make our purchases online. From shoes to laptops to groceries, we can get virtually anything on the Internet today. As a result, we Read more »
Qualvu named to #12 on “GRIT Top 50” by GreenBook, a leading market research publication. DENVER, CO – In an annual ranking compiled based on feedback from their clients, which include many of the world’s largest brands, Qualvu moved into the top echelon of Greenbook Research Industry Trends GRIT Top 50 – an impressive achievement for a young company. In the report Qualvu was ranked #12, which assessed technology attitudes and adoption towards various methodologies in the market research industry. “I think this Read more »
