Notes from the next 10,000 hours: Mashing up methodologies: richer data and the comfort of the familiar
Each month, and sometimes more often, we would like to share a missive from one of our team. We have a remarkable group of market researchers, project managers, designers, and relationship managers; here is a window into their thinking and … Continue reading
Chrysler and Qualvu Team Up to Drive Research to the Next Level at Market Research in the Mobile World
Denver – June 13 – After a successful conference in Amsterdam this spring, Qualvu will be presenting again at Market Research in the Mobile World, taking place July 18-19 in Cincinnati, Ohio. Featuring a strong lineup of industry leaders … Continue reading
When Do I Use Research Tools, Again?
Institute of Qualvu addresses the myriad needs for qualitative research – and how researchers use digital technology to meet them. It’s usually true that excellence is directly related to exertion; that doing something exceptional requires extraordinary effort. But sometimes it … Continue reading
From Introverted Consumer to Brand Adviser: How Online Qualitative Research Empowers the Introvert
To be empowered today means to have a voice. Whether in the work place or the community, having a voice equates to having influence. But what about those who are hesitant to speak their mind? Who don’t offer their opinions … Continue reading
Examine your Objectives Before Choosing an Online Research Tool
You may be wondering when online market research is a good fit for your business. And we have good news – you don’t have to wonder anymore. In today’s increasingly digital world, online research can fit into nearly any type … Continue reading
The Perfect Storm: Quality and Speed Means Better Digital Research
Understanding current and future market trends is critical for any business today. And with 2012 right around the corner, it is time to start planning for the new year. But to do so, we must understand the market on all … Continue reading
HOW TO choose an online qualitative research tool that meets your needs
Is a new array of digital research options better than what we used to have? Only if they provide a better outcome. That was one of the key lessons that came out of the first Institute of Qualvu (IQ) webinar, … Continue reading
The Next Digital Frontier in Qualitative Research: Design. Collect. Deliver. Share (Webinar Recap)
The next digital frontier in qualitative research is here…and it’s in the form of a software-driven, people-powered innovative process that delivers unprecedentedly rich insights that inspire better business decisions. Design.Collect.Deliver.Share., Qualvu’s cutting edge online process, is the real breakthrough changing … Continue reading
Qualvu Launches Professional Development Program on Next Generation Market Research
Qualvu Launches Institute of Qualvu (IQ) for Researchers Interested in Enhancing their Value Proposition Denver, CO – October 18 – As we enter the “consumer age” of empowered buyers who are not afraid to speak up, a new level of … Continue reading
Overcoming the Researcher’s Dilemma: How Online Qualitative Research Eliminates the Need for Recall
Whether we recognize it or not, images have a powerful impact on our brain. They bring things to life, engage us, and, according to a new study, trick us into thinking we were a part of them. A recent study … Continue reading