Product research has traditionally been conducted in labs, focus group facilities, and far away from the real settings where consumers are using the products. But Qualvu is changing that: The Internet, online video, and consumer-driven product studies now put you in contact with consumers – using products as they actually do – in those settings that reveal “moments of truth” that separate good product research from GREAT product research.
Turning Qualitative Data into Decisions: Collecting Consumer Video is Easy. Turning it into actionable intelligence is the difference maker in value creation.
Activate Your Truth: New Product Development & Innovation Webinar
The Truth, The Whole Truth, and Nothing But The Truth: The Remarkable Candor of Webcam and Smartphone-Based Ethnographies
