Digital behavior is changing everything from the way we treat animated crows to the way we shop for casual clothes. Today’s digitally savvy consumers play online games, write blogs, join communities, review products, use webcams, tweets, and navigate life on their mobile devices. And market research is just now leaning how it can use this lifestyle and these devices to deliver more candid consumer insights.   What does that mean for you? And what are leading companies doing about it? Vote for our panel for Read more »

DENVER, CO —   Manufacturing is in the dumps, real estate still hasn’t recovered from the bubble, and we buy more from other countries than they buy from us.  But a company in suburban Denver has enjoyed spectacular growth in this dismal economy — doubling its revenue and workforce every year for each of the past three years — by following the time-honored practice of giving its customers something they didn’t have before, and never needed as much as now:  a way to get inside Read more »

Denver, CO – Just in time for back-to-school, students have sent researchers back to school by driving home the point that it’s not just technology that enables companies to learn about their buying habits, it’s also the ability and flexibility to walk a mile in their shoes to experience the process they go through when deciding on major purchases for college.   In a study that challenges the conventional wisdom, Hewlett-Packard and Qualvu partnered to accompany soon-to-be college freshmen as they considered, evaluated and purchased Read more »

Qualvu named to #12 on “GRIT Top 50” by GreenBook, a leading market research publication. DENVER, CO – In an annual ranking compiled based on feedback from their clients, which include many of the world’s largest brands, Qualvu moved into the top echelon of Greenbook Research Industry Trends GRIT Top 50 – an impressive achievement for a young company.   In the report Qualvu was ranked #12, which assessed technology attitudes and adoption towards various methodologies in the market research industry.   “I think this Read more »

Qualvu’s outstanding work and dedication to develop new qualitative research techniques through groundbreaking technology that delivers better consumer insights leads to recognition in the 11th annual CSIA Apex Awards. Denver, CO – Qualvu has been nominated for the 2011 Apex Awards, the prestigious technology awards recognizing outstanding accomplishments and leadership by Colorado’s advanced technology companies and professionals.   Since the program’s inception in 2000, CSIA’s Apex Awards have acknowledged success, innovation, leadership, vision, excellent customer support and contributions to the community from the numerous technology Read more »

The Qualvu Mobile App upgrade leverages the dynamics of social media and blogging to provide companies with more in-depth, in-the-moment insights   DENVER, CO – Companies that need uninhibited, free-flowing consumer reactions and insights to their products and services — as consumers are actually experiencing them – have increasingly relied on a powerful tool:  a mobile app that engages consumers on-the-go to share their valuable, unadulterated insights.   Introduced by mobile video market research leader Qualvu, the upgraded Qualvu Mobile App for in-the-moment video consumer Read more »

Qualvu CEO To Detail Power of Mobile Devices To Deliver In-the-Moment Qualitative Research from Anywhere, Anytime At Mobile World Conference July 19-20   DENVER, CO — Millions of consumers armed with mobile communication devices can share comprehensive, candid and quick qualitative insights with the brands they interact every day through new mobile video technologies.  The result is a new link between a company’s need to have the best possible information about their consumers and the ability of consumers and their mobile devices to deliver it. Read more »

DENVER, CO – Women who share private grooming routines from behind closed bathroom doors…drivers who react to new car features while they’re driving cars that have them…shoppers who share frank opinions about stores in Spain with researchers in the Stockholm as they’re walking down their aisles…. All these situations illustrate a new world of participant-driven custom research now made available by web-based research tools that deliver uninhibited video feedback to companies looking to gain competitive advantage, and to do so faster, more economically and with Read more »

Qualvu Smartphone App Allows Consumers to Share Candid Video Feedback — Taking Qualitative Research Out of the Focus Group and Into Consumers’ Lives DENVER, CO – Online video research leader Qualvu has launched a new app enabling brands to take advantage of mobile phones to reach consumers during those “moments of truth” when they are interacting with products and services anywhere and anytime.   “Mobile video-based connectivity gives companies insights and depths of understanding from consumers at the very moment a consumer is shopping for Read more »

What does it say about a company famous for its ability to delight consumers that it’s always trying to learn even more about its customers?  To us, it says that knowing its customers intimately is a primary reason why it routinely delights them.   And that’s one reason Qualvu is delighted to announce that Walt Disney Resorts’ Senior Research Analyst was the winner of Quirk’s January Contest, which drew more than 50 of the world’s leading brands to enter.  The prize is a free “test-drive” Read more »

  DENVER, CO – Great research is useless without a smart marketing strategy and effective creative.  Likewise, a smart marketing strategy and effective creative are neither smart nor creative without great research.  It takes all three functions in concert to make for success in the market.  Brooks Pettus, COO of Qualvu, and Adrian Fogel, vice president and planning director for Leo Burnett, will show how research, strategy and creative can result in truly effective communication that propels business growth at the upcoming Colorado American Marketing Read more »

Denver, CO – A Colorado CEO says that the recession has been a blessing in disguise for businesses that have re-dedicated themselves to understanding their customers better and acting on what their customers have told them.   John Williamson, CEO and founder of Qualvu, a company that developed new ways of doing online qualitative customer research, said that hard times make companies scramble to reduce costs, preserve cash, and increase sales. “The shortest route to those goals is through understanding your customers more thoroughly and Read more »

  Denver, CO – John Williamson, Qualvu CEO & Founder, and Charlie Rader, Procter & Gamble Digital Insights Tools Leader, will be keynote speakers at the Technology Driven Market Research Event in Chicago May 2-3.   The conference tracks the most innovative companies in market research technology and will highlight the breakthrough technologies that are being used to more deeply understand consumer behavior.   Titled, “The Truth, the Whole Truth, and Nothing but the Truth:  The Remarkable Candor of Webcam and Smartphone-Based Ethnographies,” John and Charlie’s Read more »

DENVER, CO – Online qualitative research innovator Qualvu has unveiled a Do-It-Yourself (DIY) web-based experience that empowers any business to engage any consumer group, anytime, anywhere in the world – and gain critical customer intelligence via an interactive video platform.  Qualvu then uses proprietary technology and processes to instantly review and analyze the consumer feedback and to quickly create video highlight reels for cogent online reports.   “Qualvu’s vision is to help any business make better decisions by truly getting to know their customers in Read more »

Respected Irish Research Professional Anne-Marie O’Sullivan Named Director, Qualvu EMEA in Dublin Office   GOLDEN, CO — OCTOBER 4, 2010. No more having to look twice at the clock to figure out if it’s too early or too late for European market researchers or brand managers to call their online qualitative researcher in the U.S. No more having to deal with the complexities and expense of a multi-cultural focus group. And no more getting close — but not close enough — to what your customers Read more »