Developing the perfect product is no easy feat. It takes a significant amount of time, money, and creativity – and is still not a guaranteed success. So what makes the perfect product? Insight, insight, insight. Insight into the current market; insight into the competition; and most importantly, insight into the consumer. And to increase the likelihood of product success, many businesses have engaged in the decade-old strategy of co-creation – or the process of developing a product based on consumer insight. The idea is founded Read more »
Most everyone will agree on the simple principle of “management by fact,” but things become a lot more complicated when you try to agree on what the facts are. Today’s case in point is the venerable Purchase Funnel, which many marketers accepted as gospel for decades. It purported to show the progression consumers follow when making a purchasing decision from awareness to familiarity, to opinion/imagery to consideration to make/model intention to shopping and finally to purchase. But truth is the Purchase Funnel has become Read more »
Sitting at dinner last night, a friend and I talked about the downfall of Research in Motion (RIM). Just four years ago, he and I had both just purchased our first Blackberry devices, and were thrilled at their Spartan yet functionally elegant design for the power email users that we both were. Then, the iPhone appeared, and we both bailed almost immediately from Blackberries to Smartphones. At the core of the problem seems to be that the Blackberry maker just didn’t listen – or Read more »
Download Qualvu’s webinar and take your product research to a whole new place (your customers’ lives). Product research has traditionally been conducted in labs, focus group facilities, and far away from the real settings where consumers are using the products. But Qualvu is changing that: The Internet, online video, and consumer-driven product studies now put you in contact with consumers – using products as they actually do – in those settings that reveal “moments of truth” that separate good product research from GREAT product Read more »
Truly breakthrough products are the magical combination of style and function. If those two attributes come together in just the right mix, what results is more than just a great product – it’s in essence a fantasy experience for the customer and a smashing success for the company that provides it. But even the best and brightest product developers fail if they ignore the fact that it’s the consumer – not a company — who defines whether a product has those qualities. Understanding Read more »
Webinar Q&A – Market Research in Product Design Thank you to everyone who attended the Qualvu Market Research in Product Design webinar! We’ve provided answers to all the questions that were submitted below. Still have questions that aren’t covered here? No problem! Simply contact us at productwebinar@qualvu.com, and we’ll reply or have one of our sales representatives contact you ASAP. In the automotive research example, are you concerned about the validity of just 14 respondents as it relates to segmentation? Each project is unique, and Read more »
We all admire people who want to defy the odds: the athlete whose dream it is to compete in the Olympics, the civic-minded student who hopes someday to become President, the struggling writer whose dream is to write the Great American Novel. And to that group who want to defy the odds you have to add product developers, because the daunting fact is that 95% of new products fail, according to research agency AcuPoll. New products fail for different reasons, but there’s no reason Read more »
