Denver, CO – September 26 – Looking to meet and share ideas with some of the best qualitative researchers in the world? Join Qualvu at the 2011 QRCA Annual Conference as they join other industry leaders on the exhibitor floor. In its 26th year, the Conference has become a leading qualitative research event attracting a global audience. This year’s conference will take place October 12 through 14 at The Venetian and The Palazzo Resort Hotel Casino in Las Vegas, Nevada and will be more comprehensive Read more »

In the last six of months Qualvu has added  27 new employees. In the last month alone, Qualvu has increased project management, research and insights, recruiting, marketing, and development by 16 staff members. We’ve already seen excellent output and continue to improve our overall performance day in and day out. Welcome to the team, ladies and gentlemen!    

Sitting at dinner last night, a friend and I talked about the downfall of Research in Motion (RIM).  Just four years ago, he and I had both just purchased our first Blackberry devices, and were thrilled at their Spartan yet functionally elegant design for the power email users that we both were.  Then, the iPhone appeared, and we both bailed almost immediately from Blackberries to Smartphones.   At the core of the problem seems to be that the Blackberry maker just didn’t listen – or Read more »

See how Qualvu’s innovative video processing portal delivers higher ROI from all of your qualitative research. Video research delivers new levels of insight into consumers’ lives and attitudes, taking much of qualitative beyond the focus group and into people’s lives. But with benefits come challenges: How do you organize and mine that much information? Qualvu’s client portal is a powerful tool used to generate engaging and accurate reports infused with video highlights. However how about all of that focus group and IDI video collecting dust Read more »

The image of a consumer as a reluctant source of feedback for companies is far from the reality. The truth is that consumers feel empowered and respected when they know that a company is vitally interested in what they think, how they react to a product, or how they evaluate choices in the market. The problem has always been how to get consumers to volunteer the kind of candid, expansive information that’s essential to a company’s strategy – information gleaned from customers not in a Read more »

It didn’t take long for some qualitative research outfits to flip out when Cisco announced April 12 that it wouldn’t be making flipcams anymore.   “While this may be a good thing for their business model,” one wrote, “it’s a sad day for those of us who loved sending the cameras out to participants to record snippets of their lives. With free shipping from online suppliers, nothing could have been easier. Simple, elegant design and ease of use meant these could be sent to virtually Read more »

  John Williamson, Qualvu CEO & Founder, and Charlie Rader, Procter & Gamble Digital Insights Tools Leader, will be keynote speakers at the Technology Driven Market Research Event in Chicago May 2-3. The conference tracks the most innovative companies in market research technology and will highlight the breakthrough technologies that are being used to more deeply understand consumer behavior.   In preparation for the conference, Leonard Murphy has been interviewing thought leaders, innovators and visionaries in the market research industry who will be participating in the Read more »

As critically acclaimed as it is, “Mad Men” hasn’t done much for the reputation of advertising agencies.  On the popular program, getting a client’s business often means having a relative in high places, and creative success is directly proportional to how much scotch you can get in a glass.   Nothing could be further from the truth with today’s agencies, which are turning to new online video research methods to put consumers’ often blunt but always truthful opinions front and center at every step of Read more »

I got asked recently about the most interesting studies Qualvu has done recently, and to be honest, I had a hard time answering. It’s become the norm for us to take clients into virtually unlimited moments and locations that their qualitative inquiries take them.  For those hardcore qualitative researchers out there, and you know who you are, this is crucial to why I believe Qualvu is changing the landscape forever. I know that sounds rather lofty, but think about it this way…   Qualitative research is Read more »

I’ve been a researcher; I know what that closet looks like. Boxes and boxes of focus group output, all on DVDs, saved because you just can’t throw away all that valuable data. But let’s face it – how many times have you actually pulled out one of those boxes and watched any of those DVDs after the fact? From my own experience: Not often. Never?   Here’s a new way to eliminate those boxes, and more importantly, get invaluable intelligence from all of that data. Read more »

SXSW Workshop Supports Qualvu Approach Here’s a test.  You’re a market researcher trying to determine consumer reaction to something.  Would you rather…   (A)   Ask them to remember their experience with the product…or (B)  watch them use it?   (A)   Conduct your research in a controlled focus group setting at a set time…or (B) in the stores where your products are sold when the consumers are buying them free from the structure and social pressures of a focus group?   (A)   Use a carefully constructed Read more »

So what do 750 million consumers globally have in their pockets or purses?   A wallet is a safe bet. In the industrialized world, perhaps a set of car keys.  Maybe a receipt from the bagel shop this morning.  What else?   A mobile phone.   I was sitting on a rental car shuttle bus the other day and looked around and noticed I was sharing the bus with about a dozen or so other business travelers, and it hit me that every single one Read more »

If you’ve been too busy to catch-up on the latest trends for Spring, don’t worry – we’ve done it for you. Our review of magazines, websites and interviews with trendsetters (as accredited by the American Institute of Trends) tells us that the hottest trends this Spring will include Lucite jewelry, wide trousers, lace clothing, hot pants and boy shorts, stripes, military and tribal looks, patterned and printed pants and the color cobalt.   Now the only question is, how can someone identify hot trends for Read more »

An experience in a Colorado classroom holds a lesson for researchers everywhere.   A story on Colorado Public Radio told about a school district’s effort to raise funds by selling advertising space on school buses.  A teacher in a high school media class tried to determine if the ads were effective by asking students if they could recall any specific ads.  One student enthusiastically volunteered that he had noticed the ads for Pizza Hut on buses.  No doubt Pizza Hut would be happy to hear Read more »

First and foremost, this new mobile app gives researchers a new method of data collection that delivers superior quality data.  The best research isn’t defined by how much data we get or how cool it is to get data instantly; it’s defined by the depth, candor and uninhibited responses you can collect from respondents.     So how does mobile video research increase data quality?   In the moment feedback – We’re getting feedback from consumers right away, while they’re still in the moment.  Let’s Read more »