Qualvu to be a Featured Exhibitor at the 2011 QRCA Annual Conference
Denver, CO – September 26 – Looking to meet and share ideas with some of the best qualitative researchers in the world? Join Qualvu at the 2011 QRCA Annual Conference as they join other industry leaders on the exhibitor floor. … Continue reading
Qualvu Adds Another 16 Stars to the Galaxy
In the last six of months Qualvu has added 27 new employees. In the last month alone, Qualvu has increased project management, research and insights, recruiting, marketing, and development by 16 staff members. We’ve already seen excellent output and continue … Continue reading
Research in Motion: It’s a screener problem
Sitting at dinner last night, a friend and I talked about the downfall of Research in Motion (RIM). Just four years ago, he and I had both just purchased our first Blackberry devices, and were thrilled at their Spartan yet … Continue reading
New Webinar: Turning Qualitative Insights into Decisions. Download Now!
See how Qualvu’s innovative video processing portal delivers higher ROI from all of your qualitative research. Video research delivers new levels of insight into consumers’ lives and attitudes, taking much of qualitative beyond the focus group and into people’s lives. … Continue reading
Vue Magazine Interviews John Williamson, Qualvu CEO & Founder
The image of a consumer as a reluctant source of feedback for companies is far from the reality. The truth is that consumers feel empowered and respected when they know that a company is vitally interested in what they think, … Continue reading
Why We Didn’t Flip Out When The Flipcam Went Out
It didn’t take long for some qualitative research outfits to flip out when Cisco announced April 12 that it wouldn’t be making flipcams anymore. “While this may be a good thing for their business model,” one wrote, “it’s a … Continue reading
Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu
John Williamson, Qualvu CEO & Founder, and Charlie Rader, Procter & Gamble Digital Insights Tools Leader, will be keynote speakers at the Technology Driven Market Research Event in Chicago May 2-3. The conference tracks the most innovative companies in market … Continue reading
Online Video Makes Ad Pitches Picture-Perfect
As critically acclaimed as it is, “Mad Men” hasn’t done much for the reputation of advertising agencies. On the popular program, getting a client’s business often means having a relative in high places, and creative success is directly proportional to … Continue reading
Researchers: Where do you want to go? We’ll take you there.
I got asked recently about the most interesting studies Qualvu has done recently, and to be honest, I had a hard time answering. It’s become the norm for us to take clients into virtually unlimited moments and locations that their … Continue reading
Got Focus Group DVDs collecting dust? Qualvu-ize them.
I’ve been a researcher; I know what that closet looks like. Boxes and boxes of focus group output, all on DVDs, saved because you just can’t throw away all that valuable data. But let’s face it – how many times … Continue reading