Category Archives: Qualitative Research News

September 26, 2011

Qualvu to be a Featured Exhibitor at the 2011 QRCA Annual Conference

Denver, CO – September 26 – Looking to meet and share ideas with some of the best qualitative researchers in the world? Join Qualvu at the 2011 QRCA Annual Conference as they join other industry leaders on the exhibitor floor. … Continue reading

August 22, 2011

Qualvu Adds Another 16 Stars to the Galaxy

In the last six of months Qualvu has added  27 new employees. In the last month alone, Qualvu has increased project management, research and insights, recruiting, marketing, and development by 16 staff members. We’ve already seen excellent output and continue … Continue reading

June 27, 2011

Research in Motion: It’s a screener problem

Sitting at dinner last night, a friend and I talked about the downfall of Research in Motion (RIM).  Just four years ago, he and I had both just purchased our first Blackberry devices, and were thrilled at their Spartan yet … Continue reading

June 16, 2011

New Webinar: Turning Qualitative Insights into Decisions. Download Now!

See how Qualvu’s innovative video processing portal delivers higher ROI from all of your qualitative research. Video research delivers new levels of insight into consumers’ lives and attitudes, taking much of qualitative beyond the focus group and into people’s lives. … Continue reading

April 22, 2011

Vue Magazine Interviews John Williamson, Qualvu CEO & Founder

The image of a consumer as a reluctant source of feedback for companies is far from the reality. The truth is that consumers feel empowered and respected when they know that a company is vitally interested in what they think, … Continue reading

April 13, 2011

Why We Didn’t Flip Out When The Flipcam Went Out

It didn’t take long for some qualitative research outfits to flip out when Cisco announced April 12 that it wouldn’t be making flipcams anymore.   “While this may be a good thing for their business model,” one wrote, “it’s a … Continue reading

April 12, 2011

Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu

  John Williamson, Qualvu CEO & Founder, and Charlie Rader, Procter & Gamble Digital Insights Tools Leader, will be keynote speakers at the Technology Driven Market Research Event in Chicago May 2-3. The conference tracks the most innovative companies in market … Continue reading

March 28, 2011

Online Video Makes Ad Pitches Picture-Perfect

As critically acclaimed as it is, “Mad Men” hasn’t done much for the reputation of advertising agencies.  On the popular program, getting a client’s business often means having a relative in high places, and creative success is directly proportional to … Continue reading

Researchers: Where do you want to go? We’ll take you there.

I got asked recently about the most interesting studies Qualvu has done recently, and to be honest, I had a hard time answering. It’s become the norm for us to take clients into virtually unlimited moments and locations that their … Continue reading

March 17, 2011

Got Focus Group DVDs collecting dust? Qualvu-ize them.

I’ve been a researcher; I know what that closet looks like. Boxes and boxes of focus group output, all on DVDs, saved because you just can’t throw away all that valuable data. But let’s face it – how many times … Continue reading