The Internet has revolutionized scores of industries and businesses, given birth to new ones (see eBay, Facebook) and written the obituary for others (see newspapers, travel agents). Because a generation or two have grown up on the Internet, and because it is so commonplace, we often don’t realize just how profound its changes have been and how profound they continue to be. One of the great paradoxes of fundamental change is that the people least aware of it are the ones most involved in it. And while it is always risky to say that the Internet has transformed one industry more than others, it is also becoming clearer and clearer that because of the Internet, qualitative research will never be the same.

DENVER, CO – Women who share private grooming routines from behind closed bathroom doors…drivers who react to new car features while they’re driving cars that have them…shoppers who share frank opinions about stores in Spain with researchers in the Stockholm as they’re walking down their aisles…. All these situations illustrate a new world of participant-driven custom research now made available by web-based research tools that deliver uninhibited video feedback to companies looking to gain competitive advantage, and to do so faster, more economically and with Read more »

Qualvu is getting a lot of buzz in the Qualitative Research Space from agencies, research firms and other companies who use Qualvu’s asynchronous video based web platform. See who is talking about us this month.