Denver – May 17 – Always on the leading edge of research innovation, Qualvu will be sponsoring and speaking at the Research Mafia’s Redefining Research 2012 Conference – a leading industry event exploring innovation in Market Research. Taking place June 14 at The Alea Casino in Leeds, UK, the conference will take attendees on a journey from Quant to Qual by way of Ethnography, Mobile, Neuro, and Linguistic Programming.  Helping to lead this journey is John Williamson, Qualvu Founder & CEO, who will be a Read more »

Welcome to our fourth iteration of Inside Insights with Qualvu.  Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes up our energetic team.   Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business ‒ because at the end of Read more »

When you envision the future of qualitative research, what do you see? With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile.  And it doesn’t take a rocket scientist to see why. Mobile research is empowering brands across the globe to leverage portable video to capture consumers anywhere, at any time, during real moments of truth.  But creating true value for stakeholders today – the ultimate goal of research – requires you to go beyond data collection, Read more »

Wrapping Up: Take Your Qualitative Research to the Next Level! Online and mobile video research best practices that drive business value This final session will recap the IQ program and wrap up with some key best practices that will make you a successful digital researcher. You will learn the do’s and don’ts of online qualitative research, and how to ensure that your stakeholders gain the recommendations they need to inspire better business decisions. Date and Time: March 14, 2012 – 3 PM ET Presenter: Kathy Read more »

Recreating the Backroom Experience in the Digital World How to encourage researcher-stakeholder collaboration in a virtual environment     Download this IQ Session Now! The qualitative research process isn’t just a linear process but a looped one. Insights drive new questions, and new questions drive new opportunities. Empowering stakeholders to share and create conversations around newly discovered insights helps inspire business decisions as well as new areas of exploration. In this session, we’ll show you how you can use digital tools to create a virtual Read more »

Turn Rich, Digital Data into Business Decisions How to analyze, make sense of, and organize mounds of digital data into a report that deliversvaluable business recommendations   Download this IQ Session Now! Digital video research has proven to deliver new levels of insight into consumers’ lives and attitudes. But when you give participants free rein, they will share indefinitely, and with that benefit comes challenges: How do you organize and mine that much information? In this session, you will learn how to mine text and Read more »

The ubiquity of video-enabled devices has changed the game for qualitative research and the companies it serves.  In fact, although the creators of these devices may never have envisioned their use as qualitative consumer research tools, the reality today is that these devices have created a new paradigm that has completely disrupted and created unprecedented opportunities for our industry.   StubHub experienced that firsthand when they set out to get to know sports fans on a deeper level. Looking to understand not just why fans Read more »

Around the World in 80 Hours How Mobile Video Delivers Richer Global Insights Faster As global commerce has grown and accelerated its pace, so has your need for a more efficient and streamlined way to access consumers’ truths globally and gain actionable recommendations when they are still relevant and fresh. Now, thanks to new digital tools that can quickly and accurately deliver insights across the globe, businesses finally have a solution for reaching consumers without the restrictions of culture, time, cost, or distance. It’s a Read more »

Poke Them for More! The secrets of moderating and probing asynchronously Download This IQ Session Now! When you reach consumers in their natural element, everything that surrounds them turns into stimuli – meaning that the reactions you observe aren’t responses to hypothetical questions, but rather to real life events. Mobile technologies allow you to virtually follow respondents along every step and moment in their lives. You may be wondering how you can possibly gain focused data when you aren’t right there, sitting next to the Read more »

What Would You Do Without the Right Participants? All you need to know about participant engagement Download this IQ Session Now! Accessing consumers in the digital age is easier than ever thanks to the myriad digital tools available today. Engaging these consumers, on the other hand, can be a challenge. However, when done the right way, you can easily engage consumers – whenever and wherever convenient for them. By giving consumers the right setting (private, in-the-moment), tools (video-enabled devices), and incentives (convenience) you can secure Read more »

  Collecting Data is the Easy Part,Choosing a Digital Collection Tool Takes Skill   How to choose a data collection technology and set up an online video research project   Download this IQ Session Now!   Part of designing a next generation qualitative research project involves selecting the right technology that you will use to collect feedback, organize data, share findings with stakeholders – and all of those choices should be made based on your and your stakeholders’ objectives. In this session, we will focus Read more »

Research is an Art! The only kind of art createdwith an objective in mind How to design a digital qualitative research project that gets you closer to the truth Download this IQ Session Now!   The design of a qualitative research study that caters to business research objectives determines the accuracy of the value delivered. This is true for traditional and digital research methods alike. However, the execution of a study – collection and data mining in particular – in the digital world presents some Read more »

On November 17, six leading industry experts joined together to present at the Marketing Research and Intelligence Association (MRIA) Digital Conference, “Some Like it Mobile.” The conference focused on increased mobility and how it can be leveraged to deliver enhanced research value – along with its obstacles, solutions, and future.   Lenny Murphy of Brandscan360.com kicked off the conference with a dynamic presentation that highlighted how mobile is the future of market research, enabling intuitive, engaging interactions that build true value. Highlighting findings from the Read more »

  How to Leverage Mobile Research to MakeRecommendations Based on the Facts Understanding use cases, benefits, and limitations of mobile research Download the Latest IQ Session and Find Out!   The greater our ability to follow the natural inclinations and habits of the consumer, the better insights we gather. Innovative qualitative research trends and technology deliver better value only if they allow you to truly get into consumers’ lives and get to know them in their element. In this session, we will discuss how you Read more »

When Do I Use Online Research Tools, Again? Learn about when to use online research tools based on your objectives Download this IQ Session and Find Out! In today’s digital world, online research has become increasingly versatile – fitting into nearly any type of research project. No matter what your project objective, online research adapts to fit your needs, giving you the right digital tools to be successful. And we’ll show you how! In this session, “When Do I Use Online Research Tools, Again?”, we Read more »