Hewlett-Packard (HP) wanted a better understanding of the decision-making process students use when buying a computer and printer for college. They wanted to know: Which touch points are most important? What do they do when setting out to purchase? Where do they go, and how do they decide where to shop? What do they like and dislike about the sites or stores they visit? Who and what influences them? Why was one brand chosen over another? What would make their shopping experience better? And, if Read more »
Yahoo! Case Study – The Three Week, Three-Country Plan BACKGROUND Imagine getting 60 people from three countries to participate in a three week-long research study. That’s exactly what Qualvu did in a research project for Yahoo! In 2009, Yahoo! and Qualvu partnered for a three-country, all-access view of mobile and internet users’ daily habits. The study was conducted over a three week period. Every day, a new question and new task appeared in the Qualvu Platform for participants to respond to. The goal was to Read more »
Advertising agency Trend Influence was pitching an important new account – a global retailer of spicy chicken. To succeed, the agency knew they needed to show the prospect that they truly understood the target market. To achieve this, the agency intended to present ideas, concepts and a strategy that aligned perfectly with the needs of the target consumer market. Plus, they knew that if their presentation was truly unique and powerful, they would be the team to beat in the competitive pitch. Trend Influence Read more »
Procter & Gamble Case Study – Groom with a View Procter & Gamble Uses a New Way To Study Consumers’ Morning Routines BACKGROUND In 2009, Procter & Gamble partnered with Qualvu on a qualitative research project using mobile web-cams to learn more about how consumers use their products as part of their morning routines. By seeing their products used by real consumers in the privacy of their own bathrooms, P&G sought to gain insights to grow their brands. METHODOLOGY Qualvu’s Videodiary Platform was deployed for Read more »
Case Study: eBay – Auctions and Actions BACKGROUND eBay has come a long way from its beginnings in 1995. It’s now a multi-billion-dollar company with 15,000 employees that operates in 30 countries. A key to its success is its commitment to continuous improvement, and its focus on its customers. That’s why eBay and Qualvu came together in May of 2010 to conduct an online qualitative research study to understand the online vs. in-store buying habits of eBay users. It’s one thing to know who’s buying Read more »
Belly Buds realized they needed unbiased qualitative insights from potential customers to determine necessary product refinements, and strategies to optimize their messaging. Qualvu DIY seemed to be the perfect fit to meet their challenges. The pricing was affordable, and it would allow them to go right into expectant parents’ homes, and the Belly Buds team would be able to watch as potential customers reacted to the product and packaging, and talked candidly about product expectations and usage.
SparkFun Electronics is a seven-year-old, 90-person company on the outskirts of Boulder, CO, and on the inside of the growing trend among technology pioneers to spurn electronics made by big companies and instead to use custom electronics to make what the rest of us call “cool stuff.”
With Qualvu’s proprietary online video-based qualitative research solution, Midas can reach out to customers and acquire deep consumer insights straight from their target audience.
