The way we shop has changed forever. The purchase funnel has become more complex. Today’s shoppers increasingly rely on a growing number of online tools to inform their purchasing decisions. Consequently, marketers are scrambling to understand all these new touch-points … Continue reading
White Paper: Video Quantitative Research. New Qualvu application adds statistical validity to video insights.
Many of Qualvu’s proprietary techniques enable companies to quickly, efficiently and economically use consumer-driven video data to inform key business decisions. Now, a new application of Qualvu’s technology provides a new way – on a new scale – to process … Continue reading
A white paper that examines four reasons why video-based online qualitative takes research to a whole new level: the convenience factor, the significance of setting, the absence of peer pressure and the height of content intensity. This asynchronous platform is … Continue reading