“Next-generation Video Research via Mobile Phones: A Virtual Focus Group in the Pockets of Millions of Consumers.” (The Live Presentation)
Video provided by Merlien Institute, organizer of Market Research in the Mobile World 2011. In July 2011, market researchers from across the globe gathered in Atlanta, GA for the Market Research in the Mobile World 2011 Conference. The conference … Continue reading
“The Truth, the Whole Truth, and Nothing but the Truth: The Remarkable Candor of Webcam and Smartphone-Based Ethnographies” (The Live Presentation)
Consumer research is riding the wave of mobile video to bring companies consumer-generated video that is fast, economical, insightful and stunningly valuable. Consumers in their own settings and on their own schedules have shown time and time again that the … Continue reading