Video provided by Merlien Institute, organizer of Market Research in the Mobile World 2011.   In July 2011, market researchers from across the globe gathered in Atlanta, GA for the Market Research in the Mobile World 2011 Conference. The conference brought together more than 175 top insight executives, market researchers, and mobile developers to discuss the challenges of and opportunities for leveraging cutting-edge mobile technologies for generating actionable consumer insights.   One highlight from the conference? Qualvu Founder and CEO John Williamson’s presentation entitled, “A Read more »

Consumer research is riding the wave of mobile video to bring companies consumer-generated video that is fast, economical, insightful and stunningly valuable.  Consumers in their own settings and on their own schedules have shown time and time again that the right combination of factors leads to unparalleled research into the “why” of consumer behavior.   Procter & Gamble’s Digital Insights Tools Leader Charlie Rader and Qualvu CEO John Williamson recently took attendees at the Technology-Driven Market Research Conference on a tour of the world of Read more »