Wrapping Up: Take Your Qualitative Research to the Next Level!
Online and mobile video research best practices that drive business value This final session will recap the IQ program and wrap up with some key best practices that will make you a successful digital researcher. You will learn the do’s … Continue reading
Recreating the Backroom Experience in the Digital World
How to encourage researcher-stakeholder collaboration in a virtual environment The qualitative research process isn’t just a linear process but a looped one. Insights drive new questions, and new questions drive new opportunities. Empowering stakeholders to share and create conversations around … Continue reading
Download Turn Rich, Digital Data into Business Decisions
How to analyze, make sense of, and organize mounds of digital data into a report that delivers valuable business recommendations Digital video research has proven to deliver new levels of insight into consumers’ lives and attitudes. But when you give … Continue reading
Around the World in 80 Hours: How Mobile Video Delivers Richer Global Insights Faster
How Mobile Video Delivers Richer Global Insights Faster As global commerce has grown and accelerated its pace, so has your need for a more efficient and streamlined way to access consumers’ truths globally and gain actionable recommendations when they are … Continue reading
Poke Them for More!
The secrets of moderating and probing asynchronously When you reach consumers in their natural element, everything that surrounds them turns into stimuli – meaning that the reactions you observe aren’t responses to hypothetical questions, but rather to real life events. … Continue reading
Webinar: What Would You Do Without the Right Participants?
All you need to know about participant engagement Accessing consumers in the digital age is easier than ever thanks to the myriad digital tools available today. Engaging these consumers, on the other hand, can be a challenge. However, when done … Continue reading
Collecting Data is the Easy Part, Choosing a Digital Collection Tool Takes Skill
How to choose a data collection technology and set up an online video research project Part of designing a next generation qualitative research project involves selecting the right technology that you will use to collect feedback, organize data, share findings … Continue reading
Research is an Art! The only kind of art created with an objective in mind
How to design a digital qualitative research project that gets you closer to the truth The design of a qualitative research study that caters to business research objectives determines the accuracy of the value delivered. This is true for … Continue reading
How to Leverage Mobile Research to Make Recommendations Based on the Facts? Download the Latest IQ Session and Find Out!
Understanding use cases, benefits, and limitations of mobile research The greater our ability to follow the natural inclinations and habits of the consumer, the better insights we gather. Innovative qualitative research trends and technology deliver better value only if they … Continue reading
When Do I Use Online Research Tools, Again? Download this IQ Session and Find Out!
When Do I Use Online Research Tools, Again? Learn about when to use online research tools based on your objectives In today’s digital world, online research has become increasingly versatile – fitting into nearly any type of research project. No … Continue reading