Wrapping Up: Take Your Qualitative Research to the Next Level! Online and mobile video research best practices that drive business value This final session will recap the IQ program and wrap up with some key best practices that will make you a successful digital researcher. You will learn the do’s and don’ts of online qualitative research, and how to ensure that your stakeholders gain the recommendations they need to inspire better business decisions. Date and Time: March 14, 2012 – 3 PM ET Presenter: Kathy Read more »

Recreating the Backroom Experience in the Digital World How to encourage researcher-stakeholder collaboration in a virtual environment     Download this IQ Session Now! The qualitative research process isn’t just a linear process but a looped one. Insights drive new questions, and new questions drive new opportunities. Empowering stakeholders to share and create conversations around newly discovered insights helps inspire business decisions as well as new areas of exploration. In this session, we’ll show you how you can use digital tools to create a virtual Read more »

Turn Rich, Digital Data into Business Decisions How to analyze, make sense of, and organize mounds of digital data into a report that deliversvaluable business recommendations   Download this IQ Session Now! Digital video research has proven to deliver new levels of insight into consumers’ lives and attitudes. But when you give participants free rein, they will share indefinitely, and with that benefit comes challenges: How do you organize and mine that much information? In this session, you will learn how to mine text and Read more »

Around the World in 80 Hours How Mobile Video Delivers Richer Global Insights Faster As global commerce has grown and accelerated its pace, so has your need for a more efficient and streamlined way to access consumers’ truths globally and gain actionable recommendations when they are still relevant and fresh. Now, thanks to new digital tools that can quickly and accurately deliver insights across the globe, businesses finally have a solution for reaching consumers without the restrictions of culture, time, cost, or distance. It’s a Read more »

Poke Them for More! The secrets of moderating and probing asynchronously Download This IQ Session Now! When you reach consumers in their natural element, everything that surrounds them turns into stimuli – meaning that the reactions you observe aren’t responses to hypothetical questions, but rather to real life events. Mobile technologies allow you to virtually follow respondents along every step and moment in their lives. You may be wondering how you can possibly gain focused data when you aren’t right there, sitting next to the Read more »

What Would You Do Without the Right Participants? All you need to know about participant engagement Download this IQ Session Now! Accessing consumers in the digital age is easier than ever thanks to the myriad digital tools available today. Engaging these consumers, on the other hand, can be a challenge. However, when done the right way, you can easily engage consumers – whenever and wherever convenient for them. By giving consumers the right setting (private, in-the-moment), tools (video-enabled devices), and incentives (convenience) you can secure Read more »

  Collecting Data is the Easy Part,Choosing a Digital Collection Tool Takes Skill   How to choose a data collection technology and set up an online video research project   Download this IQ Session Now!   Part of designing a next generation qualitative research project involves selecting the right technology that you will use to collect feedback, organize data, share findings with stakeholders – and all of those choices should be made based on your and your stakeholders’ objectives. In this session, we will focus Read more »

Research is an Art! The only kind of art createdwith an objective in mind How to design a digital qualitative research project that gets you closer to the truth Download this IQ Session Now!   The design of a qualitative research study that caters to business research objectives determines the accuracy of the value delivered. This is true for traditional and digital research methods alike. However, the execution of a study – collection and data mining in particular – in the digital world presents some Read more »

  How to Leverage Mobile Research to MakeRecommendations Based on the Facts Understanding use cases, benefits, and limitations of mobile research Download the Latest IQ Session and Find Out!   The greater our ability to follow the natural inclinations and habits of the consumer, the better insights we gather. Innovative qualitative research trends and technology deliver better value only if they allow you to truly get into consumers’ lives and get to know them in their element. In this session, we will discuss how you Read more »

When Do I Use Online Research Tools, Again? Learn about when to use online research tools based on your objectives Download this IQ Session and Find Out! In today’s digital world, online research has become increasingly versatile – fitting into nearly any type of research project. No matter what your project objective, online research adapts to fit your needs, giving you the right digital tools to be successful. And we’ll show you how! In this session, “When Do I Use Online Research Tools, Again?”, we Read more »

Download the IQ Professional Development Program to Enhance Your Value Proposition! Digital tools have posed new opportunities that can help you, as a researcher, deliver better, faster, and cheaper ways to collect and deliver richer insights than ever before. Researchers can now have it all and deliver enhanced value – and we’ll show you how! We’ve designed a program to help you master everything you need to know to leverage digital market research tools to take your research to the next level. We will show Read more »

Announcing for the First Time to the Public: The Real Breakthrough InnovationChanging Qualitative Research   There’s been a lot of buzz in the qualitative research industry over the past year about breakthrough, web-based innovations that collect consumer insights in order to drive decision making.  Social network monitoring, online communities, interactive bulletin boards, and webcam interviews are just a few of those gaining attention. But what is the real breakthrough innovation that will forever change the qualitative research game?  We’re betting you’ll be surprised to learn Read more »

Your marketing strategy depends on insights that help you understand consumers’ deepest thoughts, values, and motivators. Lots of barriers stand between what brand managers need to know to make decisions and how consumers behave and think – consciously and subconsciously. But mobile video opens a new world of opportunity in how you connect with consumers’ external and internal worlds. If you are wondering how mobile video can help you gain insight into your customers’ emotional drivers and values, you can’t miss this webinar. Join us Read more »

The greater the ability to follow the natural inclinations and habits of the consumer, the better insights we gather. Innovative qualitative research trends and technology deliver better value only if they allow you to truly get into consumers’ lives and get to know them in their element. Qualvu’s John Williamson and Hewlett-Packard’s Sterling Jackson will challenge how you think about mobile research. They will discuss why you should be focusing on the desired outcome and objectives of the study, rather than obsessing on the technology Read more »

See how Qualvu’s innovative video processing portal delivers higher ROI from all of your qualitative research. Video research delivers new levels of insight into consumers’ lives and attitudes, taking much of qualitative beyond the focus group and into people’s lives. But with benefits come challenges: How do you organize and mine that much information? Qualvu’s client portal is a powerful tool used to generate engaging and accurate reports infused with video highlights. However how about all of that focus group and IDI video collecting dust Read more »