Qualvu has built its reputation on providing clients with superior qualitative research that helps them find the truth about what consumers think about their products and services.  But at the same time, we’ve also improved how clients create, manage and access their projects.   This is important because as we’ve added systems, gained more knowledge about what users want and how they operate, and as we’ve built our own internal capabilities, redesigning the interface has always had a significant place in keeping our product current. Read more »

Qualvu Launches Institute of Qualvu (IQ) for Researchers Interested in Enhancing their Value Proposition Denver, CO – October 18 – As we enter the “consumer age” of empowered buyers who are not afraid to speak up, a new level of customer obsession becomes vital for the success of any business. Consequently, businesses need to move faster and demand real time information and recommendations if they want to keep up with the evolving times. Digital tools have posed new opportunities that can help researchers deliver what Read more »

Developing the perfect product is no easy feat. It takes a significant amount of time, money, and creativity – and is still not a guaranteed success. So what makes the perfect product? Insight, insight, insight. Insight into the current market; insight into the competition; and most importantly, insight into the consumer. And to increase the likelihood of product success, many businesses have engaged in the decade-old strategy of co-creation – or the process of developing a product based on consumer insight. The idea is founded Read more »

Since the days of the Luddites (and you remember them from history class as English workers who destroyed machines because they thought machines were a threat to their livelihoods), we have had a more or less ongoing debate about whether technology and humanity are at odds.  The conventional wisdom, as expressed in innumerable, forgettable science-fiction movies, is that technology is somewhere an evil genie and life-sucking cancer.  Every step forward taken by technology means a step backward for humans.  The technology that humans develop ultimately Read more »