Getting to the truth – what consumers really think and how they really behave – used to seem unattainable. Not only were businesses condemned to having to elicit as much information as possible from consumers in a hypothetical situation, away from their daily realities, but they also had to accept the fact that they weren’t always speaking to the right consumer but to the best they could get. Then came the age of the consumer, where social media and the web empowered every single user Read more »
Sitting at dinner last night, a friend and I talked about the downfall of Research in Motion (RIM). Just four years ago, he and I had both just purchased our first Blackberry devices, and were thrilled at their Spartan yet functionally elegant design for the power email users that we both were. Then, the iPhone appeared, and we both bailed almost immediately from Blackberries to Smartphones. At the core of the problem seems to be that the Blackberry maker just didn’t listen – or Read more »
We were interested to read a posting from “MROC Talk by PluggedIN” extolling the value of limiting the number of participants for a qualitative research study. The idea was that social networks are getting smaller and market research online communities (MROCs) may just follow because “limiting the size of […] MROCs improves engagement.” At Qualvu, we have always believed that “less is more” as long as two elements combine to deliver truly better insights. Rigorous Screening Online qualitative research methods, such as bulletin Read more »
It’s Not Getting Consumers To Tell the TruthIt’s Letting Consumers Tell the Truth Online and mobile research methods can surpass traditional methodologies under one condition: If they deliver more candid and truthful insights – or, in Qualvu terms, simply The Truth. The truth is the foundation of great products, creative ideas, concepts, and strategies. Only if you know what consumers are really thinking… only if you see how they act at the time they interact with your product, service or idea… only if they feel Read more »
Quirk’s Market Research Review January cover story was, “Motivate and Inspire: How to Establish and Nurture Online Discussion-Board Conversations.” The crux of author Bonnie Eisenfeld’s story was that market research study respondents need to be interested in the project, feel like they are part of a community, and receive a reward or incentive for participation. While the story in Quirk’s was about discussion board participants in particular, the same argument could be made for participants in all qualitative projects. It’s essential to have cooperative Read more »
