Getting to the truth – what consumers really think and how they really behave – used to seem unattainable. Not only were businesses condemned to having to elicit as much information as possible from consumers in a hypothetical situation, away from their daily realities, but they also had to accept the fact that they weren’t always speaking to the right consumer but to the best they could get. Then came the age of the consumer, where social media and the web empowered every single user Read more »
