Notes from the next 10,000 hours: Unexpected Findings
Each month, and sometimes more often, we would like to share a missive from one of our team. We have a remarkable group of market researchers, project managers, designers, and relationship managers; here is a window into their thinking and … Continue reading
Best Practices for Recruiting the Right Participants in a Digital World
Getting to the truth – what consumers really think and how they really behave – used to seem unattainable. Not only were businesses condemned to having to elicit as much information as possible from consumers in a hypothetical situation, away … Continue reading
Research in Motion: It’s a screener problem
Sitting at dinner last night, a friend and I talked about the downfall of Research in Motion (RIM). Just four years ago, he and I had both just purchased our first Blackberry devices, and were thrilled at their Spartan yet … Continue reading
Size Matters
We were interested to read a posting from “MROC Talk by PluggedIN” extolling the value of limiting the number of participants for a qualitative research study. The idea was that social networks are getting smaller and market research online communities … Continue reading
The Four Pillars of Great Qualitative Research
It’s Not Getting Consumers To Tell the TruthIt’s Letting Consumers Tell the Truth Online and mobile research methods can surpass traditional methodologies under one condition: If they deliver more candid and truthful insights – or, in Qualvu terms, simply The … Continue reading
Great Research Begins with Great Respondents
Quirk’s Market Research Review January cover story was, “Motivate and Inspire: How to Establish and Nurture Online Discussion-Board Conversations.” The crux of author Bonnie Eisenfeld’s story was that market research study respondents need to be interested in the project, feel … Continue reading