Denver – March 21– In conjunction with The Advertising Research Foundation, Qualvu – a leading next-generation qualitative research solution – will be driving a webcast with the help of StubHub – an online marketplace for concert, sport, and Broadway event tickets – entitled, “Behind the Cheering: How Understanding the Roots of Sports Passion Helped StubHub Score with Fans.” Taking place on April 4 at 12 p.m. ET, the session will discuss how to successfully leverage mobile video to go beyond merely creating imaginary versions of Read more »

Your marketing strategy depends on insights that help you understand consumers’ deepest thoughts, values, and motivators. Lots of barriers stand between what brand managers need to know to make decisions and how consumers behave and think – consciously and subconsciously. But mobile video opens a new world of opportunity in how you connect with consumers’ external and internal worlds. If you are wondering how mobile video can help you gain insight into your customers’ emotional drivers and values, you can’t miss this webinar. Download this Read more »