Many of Qualvu’s proprietary techniques enable companies to quickly, efficiently and economically use consumer-driven video data to inform key business decisions. Now, a new application of Qualvu’s technology provides a new way – on a new scale – to process video data. This new application of Qualvu’s platform retains the insights of its pioneering video techniques for generating qualitative data while adding a level of statistical confidence. Qualitative research per se generates data – facts, opinions, observations – but those aren’t statistically conclusive. The nature Read more »